Enito Group Collaborates with Hokkaido Police to Combat SNS Fraud in Dating Apps

Enito Group's Initiative Against SNS-Based Fraud

In a significant step towards enhancing user safety on dating platforms, Enito Group, the operator of popular matching apps "with" and "Omiai," has teamed up with Hokkaido Police. This collaboration aims to combat SNS-based investment and romance fraud, a growing concern affecting many users in Japan.

The Growing Threat of SNS-Based Fraud

Between January and October 2025, the financial losses incurred from SNS-based investment and romance scams in Hokkaido soared to approximately 1.56 billion yen (roughly 11 million USD). Of this amount, around 773 million yen was attributed to investment fraud, while romance fraud accounted for about 790 million yen. Hokkaido Police have intensified their efforts to combat this alarming rise by raising awareness through their official website and social media channels.

In light of the escalating fraud cases, Enito Group has initiated its own enlightenment activities targeted at users of "with" and "Omiai" in the region. This initiative marks the third collaboration of its kind nationwide, alongside previous efforts with Chiba and Wakayama Prefectures.

A Commitment to User Safety

Enito Group has placed a strong emphasis on user safety since its inception, establishing a dedicated Trust & Safety Office responsible for monitoring potential fraudsters. This office operates in a 24/7 framework, utilizing both automated systems and human oversight to ensure a secure environment for users.

The company's strategy includes tracking down malicious users promptly and implementing serious measures such as forced withdrawal from the platform. Users matched with these fraudulent accounts also receive tailored warnings. For additional support, if a request for SNS contact information exchange arises during pre-date messaging, both parties involved are alerted.

In April 2025, Enito Group further strengthened its commitment to user safety by forming an Advisory Board with experts from regulatory agencies, consumer protection bodies, and academia. This board will work towards addressing broader social issues surrounding online dating.

Cooperative Measures with Law Enforcement

Ongoing cooperation with law enforcement, including the National Police Agency and local police forces, facilitates an effective information exchange. The recent partnership with Hokkaido Police aims to educate and inform local matching app users about the methods used in SNS-based fraud and how they can shield themselves from becoming victims.

Police Perspective

A spokesperson from Hokkaido Police commented on the rise of SNS-based romance fraud, describing the deceptive practices that mislead victims into developing emotional connections online without ever meeting in person. The partnership with Enito Group is expected to enhance the effectiveness of their awareness campaigns, ultimately reducing the impact and prevalence of such scams.

Looking Ahead

Enito Group's mission extends beyond the realm of dating apps. It aims to offer a comprehensive framework that supports a variety of life events, all centered around facilitating meaningful connections. As matching platforms gain more recognition—becoming a significant place for relationship initiation—it is crucial to provide a safe path for users navigating these digital landscapes.

In light of recent studies indicating that as much as 25.1% of married couples have met via dating apps, Enito Group is not only committed to safeguarding users but also dedicated to enhancing the overall quality and reliability of their services. By integrating advanced technologies like AI and machine learning into their operations, they continue to innovate and improve the user experience further.

In summary, as the digital landscape evolves, so does the responsibility of companies like Enito Group to ensure their users can engage in safe, meaningful interactions. Through collaborations with law enforcement and proactive safety measures, the overarching goal is to build a more trustworthy online environment for all users involved in the world of dating apps.