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Picard's Special Edition Potatoes au Gratin

French frozen food retailer Picard, operated by Aeon Savour, is preparing to launch a limited edition of their popular dish, "Potatoes au Gratin," featuring exclusively La Belle Rouge-certified potatoes. Set to hit the shelves on May 22, 2026, this special variant promises to elevate the quality of frozen meals by focusing on the finest ingredients.

La Belle Rouge: A Mark of Quality

The use of La Belle Rouge potatoes signifies a commitment to excellence, certified by the French government’s rigorous quality standards. These small, delicately cultivated Grenaille potatoes are grown in natural climates, ensuring their distinct flavor is preserved. Prepared to a golden crisp, the dish is enriched with melted butter and a hint of herbs that complement the potatoes’ natural sweetness.

To elevate the experience further, Picard incorporates Fleur de Sel from Noirmoutier Island, renowned for its artisanal harvesting process, which enhances the dish with a subtle saltiness. This exquisite seasoning contrasts beautifully with the creamy texture of the potatoes, making for a delightful culinary experience.

Convenience Meets Quality

In recent years, the demand for high-quality ingredients in frozen foods has surged. Consumers now seek not just convenience but also the essence and flavor of quality produce. The limited edition Potatoes au Gratin encapsulates this trend by offering gourmet ingredients ready for everyday use.

Whether served as a side dish to accompany meat, enjoyed as a delightful aperitif with wine, or added as a quick meal option during busy weekdays, this dish promises versatility in the kitchen. A simple heat in the oven or on the stovetop is all it requires, truly epitomizing convenience without sacrificing taste.

The Essence of Freshness in Freezing

Picard is dedicated to using vegetables grown under natural conditions, ensuring the flavors are captured at their peak. Quick freezing processes after harvest help maintain the taste and nutritional value of the produce. This approach not only preserves quality but also supports environmental initiatives by minimizing food waste.

As a frozen food retailer, Picard allows consumers to use just what they need, aiding in reducing waste while offering a versatile solution for various dining occasions. Whether it’s for a weeknight dinner or a weekend gathering, stocking up on these products ensures that delicious meals are always within reach.

Product Overview

Potatoes au Gratin - La Belle Rouge

• - Content: 450g
• - Price: 999 yen (tax included)
• - Release Date: May 22, 2026

This limited edition will only be available in restricted quantities.

Potatoes au Gratin (Regular)

• - Content: 450g
• - Price: 899 yen (tax included)

This original version features Grenaille potatoes with olive oil seasoned with Guérande salt from Brittany, providing a simple yet delectable taste experience.

Explore More at Picard

Product Recipes

Picard offers a plethora of recipe ideas using their products, ideal for seasonal menus or special occasions. From herb steak with ratatouille sauce to spicy-flavored potatoes, these creative ideas ensure every family meal becomes an opportunity for enjoyment.

To learn more about Picard and explore their full range of excellent frozen foods, visit their official online shop or visit their locations throughout Tokyo and Kanagawa. Providing effortless dining experiences, Picard remains committed to upholding the rich culinary traditions of France.