TELUS Champions Ethical AI at the UN AI for Good Global Summit 2025

In a bold display of global leadership, TELUS participated in the United Nations AI for Good Global Summit 2025 from July 8 to 11 in Geneva, Switzerland. The summit highlighted TELUS's unwavering commitment to responsible AI development and ethical tech innovation. As a prominent tech company, TELUS emphasized the need for inclusive AI literacy and the application of ethical standards in technology.

Leadership and Collaboration
Darren Entwistle, President and CEO of TELUS, alongside Pam Snively, Chief Data Trust Officer, represented the company at the summit. Their attendance underscores TELUS’s active role in the International Telecommunication Union's coalition aimed at addressing the global skills gap in AI. In the words of Doreen Bogdan-Martin, Secretary-General of the ITU, it is essential to ensure that “the AI generation is defined not by the power of its algorithms, but by the extent of its skills and participation.”

Throughout the five-day summit, TELUS participated in high-level sessions discussing responsible AI practices, the significance of AI literacy, and best governance practices. The Canadian company’s longstanding approach to human-centered technology development focuses on stakeholder collaboration across various sectors, communities, and teams, ultimately supporting innovative uses of AI with a positive societal impact.

Commitment to Ethical Practices
Pamela Snively articulated TELUS's belief that the success of AI hinges on reliable, transparent, and respectful data practices, stating, “The potential for AI to bring about positive change can only be realized by earning the trust of the people it is meant to serve, which necessitates a human-centered approach.” She expressed pride in joining global leaders at the