Todd Irwin Appointed as Managing Director and COO at Thatcher & Company
In a significant leadership move, Thatcher & Company, a prominent strategic communications and public relations firm, has recently appointed Todd Irwin as its new Managing Director and Chief Operating Officer. This announcement, made on January 28, 2026, positions Irwin at the forefront of the firm's operational enhancements and client support initiatives.
With its headquarters located in New York City and additional offices in Salt Lake City and Silicon Valley, Thatcher & Company provides essential services to a diverse range of organizations, from agile startups to established Fortune 100 companies. Irwin, who will operate primarily from the Silicon Valley office, is expected to bolster the firm's presence in the West Coast tech landscape and report directly to Brad Thatcher, the CEO and founder of the firm.
Todd Irwin arrives with an impressive background that spans over three decades, showcasing a wealth of experience in building and leading successful communications organizations. His previous tenure as Managing Director of Zeno Group's Global Technology Practice allowed him to develop a nuanced understanding of technology-focused communications, an area critical to many modern-day clients. During his nearly 14 years at Zeno, he was instrumental in launching the firm's Silicon Valley office and cultivated it into a significant hub, attracting some of the leading names in the tech industry.
"Todd represents a remarkable blend of strategic insight, pragmatic operations management, and trusted advisory roles," commented Brad Thatcher. "As we navigate through the increasingly intricate challenges of reputation management, media dynamics, and societal shifts, Todd's expertise will be vital in ensuring we provide our clients with consistent, high-level counsel. His familiarity with our firm's early beginnings makes this partnership particularly exciting."
In his new role at Thatcher & Company, Irwin will concentrate on operationalizing the company’s growth strategy, aiming to enhance the firm’s ability to support clients facing evolving reputational challenges while expanding its technological capabilities. Irwin understands well the intersections of business strategy, public affairs, and reputation management, which aligns perfectly with Thatcher & Company's objectives.
"Thatcher & Company has earned a strong reputation for its clear-cut counsel and trusted affiliations with industry leaders," stated Irwin. "The unique diversity of our clientele, ranging from businesses, technology firms, universities, and nonprofits, sets Thatcher apart. My commitment will be to deepen the firm's leadership, enhance team infrastructures, and establish mechanisms that allow our clients to grow alongside us in a landscape marked by rapid communication and marketing changes."
Irwin’s appointment marks a continuation of Thatcher & Company’s dedication to investing in seasoned leadership that focuses on refining client experiences and encouraging sustainable growth. By working from Silicon Valley while maintaining robust connections to the main office in New York City, Irwin's expertise is set to strengthen the firm’s influence in important tech hubs, fostering deeper engagement with technology organizations, investors, and innovation communities.
Before joining Zeno Group, Irwin held significant positions in the communications sector, including serving as general manager for Edelman’s Silicon Valley office and partnering at AR Partners. His comprehensive understanding of the industry landscape allows him to navigate the complexities that modern organizations face, thus enhancing Thatcher & Company's service offerings.
Founded in 2008 by Brad Thatcher, the firm has dedicated itself to advising leaders and organizations on strategic communications initiatives that drive results, manage risks, and cultivate lasting trust within their industries. As Thatcher & Company continues to expand its reach, Todd Irwin's leadership is anticipated to play a critical role in defining the firm’s success in the years ahead.
For more insights into Thatcher & Company and their services, visit their official website at https://www.thatcherandco.com.