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SWAG Unveils 2025 Annual Report: Key Insights into Adult Livestreaming

In an unprecedented development, SWAG, Asia's largest adult livestreaming platform, has published its long-awaited 2025 Annual Report. This report presents rich insights into user behaviors, content trends, and the influential creators on the platform over the past year. As the digital entertainment landscape continues to evolve, SWAG has identified several defining factors that shaped its success in 2025.

The Rise of Green Creators

One of the most remarkable highlights from this year's report is the emergence of a new group of creators dubbed 'green creators'. These innovators have shifted the paradigm from explicit content toward more diverse offerings that focus on talent, engaging conversations, and building emotional connections. Among the standout green creators, Sandra (@bbb.36.2001), Yunbao (@yunbaobao301), and Ruan (@ruan.ccc) have gained prominence, even making a significant appearance at the prestigious Berlin Fashion Week. Their participation marked a historic moment for creators from adult platforms and sparked widespread discussions around content diversity.

Exceptional Engagement with Viewers

The report also sheds light on the phenomenal engagement rates recorded on SWAG. Notably, Tongshen's debut livestream became a milestone event, attracting a staggering peak of 3,300 concurrent viewers and resulting in over 1.65 million views for related clips. This level of engagement prominently places SWAG at the forefront of livestreaming innovation in the adult industry.

Additionally, beloved creator Hanna (@hannababe) made a triumphant return, reclaiming her title as 'Creator of the Year'. Meanwhile, the title of 'Best Newcomer' was awarded to Xiao Yao Jing (@yizhiniao), celebrated for her unique approach to one-on-one interactions. Her artistry, characterized by the contrast between her sweet public streams and captivating private sessions, greatly accelerated her rise in popularity.

The Dominance of One-on-One Interactions

A significant trend observed through 2025 is the overwhelming popularity of one-on-one interactions, which turned out to be the platform's most sought-after paid format. Users showed a staggering 18 times greater propensity to send virtual gifts during private sessions as compared to public streams. The Vietnamese creator janbebe emerged as a prominent figure in this space, earning around 15 million diamonds (approximately NT$1 million) solely through private interactions.

Advances in Recommendation System

SWAG also detailed the impressive outcomes following an upgrade to its recommendation system itself. Improvements in click-through rates and conversion metrics have notably increased exposure for both new and mid-tier creators. This strategic shift has allowed SWAG to cultivate a more varied, balanced, and sustainable creator ecosystem, which ultimately benefits both the creators and the users.

Through the revelations in the 2025 Annual Report, it's clear that SWAG is embarking on a transformative journey, setting new standards for adult livestreaming. The platform's dedication to innovation, audience engagement, and creator diversity positions it as a significant player not just in Asia, but in the global landscape of digital entertainment. As we continue to watch SWAG's evolution, it remains to be seen how these trends will resonate within the industry and influence the future of adult content consumption.