#Japan #healthcare #Seven-Eleven #Chiyoda #AUBA

Seven-Eleven Japan Collaborates with AUBA

In a significant move towards innovation, Seven-Eleven Japan (headquartered in Chiyoda, Tokyo) has launched the "SEVEN-ELEVEN JAPAN BUSINESS ACCELERATE PROGRAM" starting September 1, 2025. This exciting initiative, in partnership with eiicon's open innovation platform, AUBA, aims to foster creative partnerships focused on healthcare solutions.

The concept guiding this program is the feeling of "excitement", a reflection of Seven-Eleven's commitment to enhancing daily life through convenient and enriching experiences. Building on previous successful collaborations, such as the SEVEN-ELEVEN JAPAN INNOVATION PROGRAM 2024 and the Hokkaido Project, this new venture further demonstrates the company’s dedication to innovation and community enrichment.

The Purpose of the Program

Seven-Eleven Japan is continuously seeking ways to improve customer experiences and enrich local communities. The current initiative aims to blend the company’s strengths with advanced technologies and innovative ideas from various partners to create new services and value that enhance everyday comfort and satisfaction.

Embracing Excitement in 2025

As a reliable part of daily life, Seven-Eleven is embarking on a journey of innovation and creativity to produce new values for its customers. They are actively seeking partners who can contribute to creating engaging experiences that can spark excitement and motivation in future societal and lifestyle changes.

2025 Recruitment Theme: Healthcare

The first recruitment theme of the program focuses on healthcare, promoting a lifestyle that brings people closer to their health. Seven-Eleven envisions itself as a resource for natural and convenient approaches to health and wellness, urging potential partners to shape sustainable healthcare habits without requiring special effort or preparation.

The goal is to integrate health awareness seamlessly into daily shopping experiences, making them accessible and sustainable.

Themes for Collaboration

1. Habit Formation:
Aiming to embed health habits into daily routines with easily accessible choices at Seven-Eleven stores. Ideas could include leveraging healthcare apps for self-check experiences or creating engaging mechanisms to encourage ongoing health habits.

2. Lifestyle Upgrades:
Proposing new ways to enrich daily life, such as suggesting morning routines based on action logs or developing relaxation spots based on biometric data.
The aim is to lead customers to make slightly better, enjoyable choices in their lives every day.

Resources and Facilities Provided by Seven-Eleven

With a vast network of over 21,770 stores across Japan, Seven-Eleven is well-positioned to connect with customers. They don't just sell products but also provide various essential services, enhancing living standards through innovations like ATMs, multi-copy machines, and municipal services.

Schedule for Applications

The application period for partners runs from September 1, 2025, to October 10, 2025. There’s an early submission deadline of September 16, 2025, where early applicants might get opportunities for discussions before the final deadline. Results will be communicated by the end of November 2025.

Who Can Apply

To participate, applicants must be legally registered entities, regardless of their size or scale, and possess relevant products or technologies.

For more information and application details, visit the AUBA website. Don’t miss the chance to shape the future of healthcare with Seven-Eleven Japan!

Understanding Open Innovation

Open innovation is a concept introduced by Henry Chesbrough in 2003, advocating for the combination of internal and external resources and technologies to create new value. The approach encourages collaboration outside of the company's boundaries for greater innovation and effectiveness.

About AUBA

AUBA is one of Japan's largest open innovation platforms, operated by eiicon, with over 35,000 registered companies aiming to foster non-linear growth and sustainable business success through dedicated innovation strategies. For further information, check out AUBA here.

This announcement's details are current as of the publication date and may be subject to changes without notice.