#United States #West Chester #QVC Group #Alex Wellen #Social Shopping

QVC Group Welcomes Alex Wellen as President and Chief Growth Officer

On March 18, 2025, QVC Group SM, part of QVC Group, Inc., announced a significant leadership change with the appointment of Alex Wellen as its new President and Chief Growth Officer. This strategic move is poised to elevate the company’s focus on live social shopping, an innovative approach that marries retail with engaging digital experiences.

A Seasoned Leader Joins QVC Group

Alex Wellen comes to QVC Group with an impressive resume, boasting over two decades of experience in digital media, product innovation, and growth strategy execution. His appointment was announced by David Rawlinson II, President and CEO of QVC Group, who emphasized that Wellen's unique blend of skills will be critical in propelling the company's growth trajectory. Wellen now reports directly to Rawlinson and is tasked with defining and leading the company's growth strategy across various sectors including social selling, streaming, and e-commerce.

In his role, Wellen will oversee a multifunctional team dedicated to expanding QVC Group's capabilities and driving impactful growth initiatives. The company is poised to leverage Wellen's expertise in media and digital products to craft engaging shopping experiences across multiple platforms, including social media and streaming services.

A Vision for Modern Retail

In a statement regarding his new role, Wellen remarked, "QVC and HSN are the original disruptors. They pioneered storytelling through live shopping and are positioned to transform the customer experience across social and digital channels. It’s a privilege to join this iconic brand and world-class team as we enter a critical phase in the convergence of retail and media."

With a focus on connecting with consumers wherever they are, Wellen aims to strengthen the engagement QVC Group has with its audience, emphasizing trust and community. As a pivotal addition to the leadership team, his contributions are expected to significantly enhance the strategies that position QVC Group at the forefront of modern retail.

Background and Previous Experience

Before joining QVC Group, Wellen served as the CEO and President of MotorTrend Group, where he was influential in modernizing the media experiences for automotive enthusiasts. His previous roles at Turner Broadcasting and CNN Worldwide further solidified his reputation as a leader capable of navigating the complex landscapes of digital media.

Under his leadership, MotorTrend Group achieved remarkable success, becoming a notable player in automotive media and innovating how content was delivered to audiences. Now, Wellen envisions applying this experience to enhance QVC Group's offerings and solidify its position in the fast-evolving retail landscape.

A New Chapter for QVC Group

Wellen’s appointment comes at a time when QVC Group is actively seeking ways to innovate while remaining true to its roots in live shopping. The company's mission is to enrich the shopping experience through engaging, video-driven commerce on every screen. By effectively melding retail and media through platforms like QVC+, HSN+, and various social media channels, QVC Group aims to reach millions of customers worldwide.

With over 200 million homes accessible via their television channels and expanding digital presence through streaming apps, websites, and social media platforms, QVC Group is well-positioned for growth. Their extensive reach allows for diverse interactions with consumers, creating countless opportunities for engagement and discovery.

In conclusion, as Alex Wellen takes the helm as President and Chief Growth Officer of QVC Group, the company looks to the future with a renewed focus on live social shopping, promising to redefine the shopping experience for consumers across the globe. His leadership marks an exciting new chapter for QVC Group as they strive to blend the worlds of retail and media more seamlessly than ever before.