#Japan #Tokyo #RPG #SalesQuest #Another Legend

Launching the Revolutionary SalesQuest App

In an era where approximately 80% of new employees consider leaving their jobs within five years, the sales industry faces critical challenges in employee retention and management. In an innovative response to this pressing issue, Another Legend Co., Ltd. has officially launched the world’s first sales RPG app, SalesQuest, in collaboration with OGIX Co., Ltd. This application is designed to revolutionize sales activities, turning them into an engaging adventure rather than a relentless grind.

Understanding the Problem: The Modern Sales Landscape

According to a recent survey, high turnover rates affect not only company morale but also incur substantial financial costs. In the sales sector, the traditional approaches of “guts and determination” have proven ineffective. Here are the key challenges that sales teams are grappling with today:
1. Emotional Burden: Salespeople endure stress from facing rejection, pressure to meet targets, and feelings of self-doubt.
2. Management Limitations: Traditional, reprimand-focused management styles often lead to decreased team morale.
3. Low Retention Rates: The cost to recruit and train a new salesperson can exceed 1.3 million yen, making high turnover rates a serious financial liability.

In light of this, the newly launched SalesQuest app aims to shift mindsets from viewing sales as a painful obligation to seeing it as an adventurous journey.

The Concept Behind SalesQuest

The visionary behind SalesQuest, CEO Hitoi Inaduki, who experienced bankruptcy at 33, believes in redefining sales experiences. Through personal setbacks, he gathered over 10,000 contracts through door-to-door sales, instilling in him the belief that “sales should be an adventure, not a punishment.” With this philosophy, the app was developed using his proven emotional design methodology.

Key Features of SalesQuest

1. Sales RPG System: Sales activities are transformed into quests where users earn experience points for every successful visit, meeting, or conversion, allowing them to visibly track their progress and character level.
2. Experience Points Mechanism: Instead of viewing rejection negatively, users automatically earn points, reframing failures as opportunities for growth.
3. Guild System: Teams of 3-5 can cultivate a supportive culture, sharing small wins and increasing psychological safety among members.
4. GPS-Linked World Map: The app visually represents sales territories as a game field, enhancing the thrill of venturing into unexplored areas.
5. Emotional Design Method: Focusing on creating “desires to act,” diverse strategies are implemented to facilitate continuous engagement without relying solely on motivation.
6. Automated Reporting: Sales activities are automatically logged in the app, reducing the burden of reporting tasks by approximately 40% and providing managers with visual insights into progress.

Anticipated Benefits

• - Lowered Turnover Rates: The app helps to significantly reduce costs associated with replacing employees.
• - Improved New Hire Retention: By experiencing enjoyment in their roles, employees are less likely to quit before their potential is realized.
• - Reduced Reporting Workload: Less time spent on reporting tasks allows for a greater focus on actual sales activities.
• - Enhanced Team Productivity: A culture of recognition will lead to increased team morale and accomplishment.
• - Reduced Managerial Burdens: This leads to healthier organizations, where managers can thrive rather than feel overwhelmed.

Upcoming Launch Event

To showcase SalesQuest, a launch party and cross-industry networking event will be held on November 13, 2025, in Tokyo’s Kyobashi area, featuring a product demonstration, keynote speeches, and networking opportunities. Participants will enjoy a buffet-style dinner, along with early access to the app through a three-month trial and exclusive discounts on related educational resources.

About the Related Publication

In tandem with the app launch, Sales Quest: Adventures in Life and Sales through Emotional Design, authored by Inaduki, will be available starting November 1, 2025. The ebook aims to provide systematic strategies for achieving goals without forcing motivation, reinforcing the connection between the app and theoretical foundations as a novel initiative in the industry.

Closing Thoughts

As sales departments continue to encounter high turnover rates, integrating gamification through applications like SalesQuest may be pivotal in restoring enjoyment and efficacy to the sales process. With promises of a transformative impact, the potential for SalesQuest is vast, offering a novel approach to a long-standing issue in the corporate world.