Keypoint Intelligence Expands Its European Presence with Acquisition of DataMaster Online

Keypoint Intelligence, a prominent player in the imaging industry, has officially announced its acquisition of DataMaster Online (DMO), a reputable benchmarking and testing service. This strategic move aims to significantly enhance Keypoint's operational footprint and strengthen its service offerings throughout Europe. The acquisition is set to have a transformative impact on the market, providing richer data resources and valuable insights for dealers in the region.

DMO has built a solid reputation in France, known for its practical comparative analyses and deep understanding of the printing market. Anthony Sci, CEO of Keypoint Intelligence, expressed that this acquisition not only broadens their European presence but also allows them to offer greater access to data, localized perspectives, and increased support for their distribution network. This synergy between both entities is expected to yield substantial benefits for the community of dealers by facilitating improved access to research, tests, and market knowledge.

As part of Keypoint's growth strategy, integrating DMO will allow the brand to leverage advanced analytics and testing capabilities aimed at enhancing dealer services. Paul-Jacques Moreau, owner of DataMaster, emphasized that joining a larger, established global enterprise will help them extend their reach and continue to develop their services for clients and partners alike. The collaborative effort will lead to a more robust support system, ultimately driving success for all partners involved.

Cyrus Nikou, founder and managing partner of Atar Capital, highlighted that with ongoing investments in Keypoint Intelligence, this acquisition combines DMO's strong European presence with Keypoint's extensive global scale. This will create a solid platform poised for growth, improved service capabilities, and long-term value creation for all stakeholders, including manufacturers and dealers.

The fresh partnership will ensure that DMO continues to provide uninterrupted service to its clients, while both companies focus on expanding their coverage and improving information access across Europe. Although the specific financial details of the transaction remain undisclosed, the implications of this acquisition are anticipated to resonate widely within the industry.

For over six decades, Keypoint Intelligence has been the trusted partner for digital imaging clients, providing independent practical testing, laboratory data, and comprehensive market studies that help ensure the success of their products and sales. Renowned as the industry's most reliable resource for unbiased information, analysis, and awards, Keypoint leverages decades of experience as an industry analyst to deliver valuable insights that drive innovation and market success.

In conclusion, the acquisition of DataMaster Online marks a significant milestone for Keypoint Intelligence, opening the door to enhanced services, collaborative opportunities, and a stronger network that supports the evolving needs of dealers across Europe. With the combined strengths of both organizations, the future appears promising as they strive to elevate the standards of data intelligence and support within the industry.