#Japan #Tokyo #Running #PUMA #SAYSKY

PUMA x SAYSKY 'Back to Business' Collection: A Fusion of Performance and Style

PUMA Japan, headquartered in Shinagawa, Tokyo, is excited to announce the launch of the third collaboration with the Danish running brand SAYSKY, titled the 'Back to Business' collection. This fresh lineup will be available starting August 20, 2026, at 6:00 PM.

What is SAYSKY?

Founded in 2013 in Copenhagen, SAYSKY is a running brand that embodies the concept of 'street running.' The brand has gained international acclaim among runners for its ability to blend performance with lifestyle. With its refined Nordic design and high-quality materials, SAYSKY represents both style and functionality in sportswear.

The Inspiration Behind 'Back to Business'

The 'Back to Business' collection is inspired by the lifestyle of runners who incorporate running into their daily routines, whether it’s before or after work, or during breaks. This collection envisions a seamless transition between office attire and performance wear, reinterpreting elements of classic business clothing into functional running gear. By merging SAYSKY's unique Nordic aesthetic with PUMA's cutting-edge running technology, the collection features clean silhouettes, elegant color palettes, striking pinstripes, and high-quality details, catering to the diverse needs of contemporary runners across different scenarios—from work to training and racing.

Key Models in the Collection

PUMA x SAYSKY DEVIATE NITRO™ ELITE 4

The star of the collection is the 'PUMA x SAYSKY DEVIATE NITRO™ ELITE 4,' a racing model developed for speed enthusiasts. It boasts superior responsiveness and energy return thanks to its 'NITROFOAM™ ELITE' midsole and the carbon fiber 'PWRPLATE' strategically placed throughout the shoe. This combination promotes propulsion and efficiency, ensuring top performance during races.

PUMA x SAYSKY MAGMAX NITRO™ 2

Designed for daily training, the 'PUMA x SAYSKY MAGMAX NITRO™ 2' features a thick 'NITROFOAM™' midsole that provides exceptional cushioning and a bouncy feel. Its engineered knit upper allows for excellent breathability while the durable 'PUMAGRIP' outsole guarantees comfort over longer distances.

Apparel and Accessories Inspired by Business Wear

The collection also includes apparel and accessories influenced by business attire, tailored for runners. These items incorporate lightweight, functional materials with sophisticated details, making them suitable for various settings—be it work, training, or everyday life.

Thoughts from PUMA’s Lead Product Line Manager

Conor Cashin, PUMA's Lead Product Line Manager, shares his insights: "Running transcends sports, evolving into a means of expression within culture and community. With the concept of 'Back to Business,' we aim to reflect the mindset of runners who prioritize their running time while balancing everyday life. This collection showcases the fusion of performance and daily office style, mirroring the lifestyle of modern runners."

Where to Find the Collection

The 'PUMA x SAYSKY Back to Business' collection will be available at the PUMA Store in Harajuku, Osaka, the official PUMA online store (https://jp.puma.com/jp/ja), the PUMA app, the SAYSKY Japan official site (https://saysky.jp/), and select retailers. Please note that product availability may vary by store, and dates and locations are subject to change.

Product Details

• - PUMA x SAYSKY DEVIATE NITRO™ ELITE 4

Retail Price: ¥30,800 (tax included)
Model Number: 313942/313943 (Women's)
Color: 01

• - PUMA x SAYSKY MAGMAX NITRO™ 2

Retail Price: ¥23,100 (tax included)
Model Number: 313944/313945 (Women's)
Color: 01

• - M PUMA X SAYSKY Ultraweave Short Sleeve

Retail Price: ¥13,200 (tax included)
Model Number: 529191
Color: 99

• - M PUMA X SAYSKY 2in1 Short

Retail Price: ¥13,200 (tax included)
Model Number: 529017
Color: 99

• - M PUMA X SAYSKY Primaloft Jacket

Retail Price: ¥27,500 (tax included)
Model Number: 529013
Color: 99

• - W PUMA X SAYSKY LIGHTSTRIDE Crop Top

Retail Price: ¥8,800 (tax included)
Model Number: 528997
Color: 98

• - W PUMA x SAYSKY Ultraweave Short Sleeve

Retail Price: ¥13,200 (tax included)
Model Number: 529018
Color: 99

• - W PUMA X SAYSKY 5 in Short Tight

Retail Price: ¥9,900 (tax included)
Model Number: 528996
Color: 99

This collection not only redefines the runner’s wardrobe but also brings a refreshing approach to how athletes can blend their professional lives with their passion for running, making every step count, both in and out of the office.