Introduction to Bea-kun Merchandise Sales
The popularity of the official character Bea-kun has led to exciting sales in August 2025. Apaman Network Co., Ltd., renowned for having the highest number of rental housing brokerage locations, has shared its monthly sales rankings, showcasing how Bea-kun's merchandise fared this summer.
Research Overview
A dedicated study was conducted to analyze the sales trends. From May 14 to May 28, 2024, extensive desk research and interviews were carried out, focusing on the rental housing brokerage sector. Notably, sales from overseas entities were excluded, while those from independent Japanese offices were included in the analysis.
Hot Summer Sales
This sales report reflects how the scorching summer and engaging real-life events significantly boosted the demand for cold towels, among other items. Sales soared thanks to the participation in the 14th World Character Summit in Hanyu, which attracted many visitors eager to touch and purchase merchandise in person. This contributed to tangible sales increases from both online and offline channels.
Top 10 Best-Selling Items
1.
Bea-kun Cold Towel: This refreshing accessory is perfect for combating the summer heat. Simply wet it, wring it out, and wave it to enjoy its cooling effect, making it ideal for various activities such as commuting, sports, or outdoor adventures.
2.
Bea-kun Two-Color Ballpoint Pen: A perfect companion for your busy days! The compact size and smooth writing experience make it ideal for meetings, to-do lists, and more. Its comforting presence offers a little relief during hectic times.
3.
Limited Edition Saitama Acrylic Keychain: A unique item celebrating the beauty of Saitama, available only at specific events. This collectible has become a popular souvenir among visitors, highlighting regional charm.
4.
Bea-kun Umbrella Marker: Avoid mix-ups on rainy days with this delightful marker that easily attaches to your umbrella, combining functionality with Bea-kun's cheerful design.
5.
Bea-kun Eco Bag (Black): Not only cute, but this spacious and lightweight eco bag designed with Bea-kun's friendly smile is perfect for shopping or carrying unexpected items.
6.
Bea-kun Wobbling Acrylic Stand: This attractive piece offers an adorable display that sways gently, spreading joy and positive vibes to anyone who sees it.
7.
Honey-chan Wobbling Acrylic Stand: Another charming addition to your collection! Honey-chan's delightful smile attaches to any desk, adding cheer to your workspace.
8.
Honey-chan Umbrella Marker: Make rainy days more delightful with this cute umbrella accessory from Honey-chan, ensuring you'll always recognize your umbrella.
9.
Bea-kun Eco Bag (Beige): Combining style with utility, this eco bag presents a soft beige color and comfort, perfect for everyday use.
10.
Bea-kun Tote Bag: This simple yet cute tote bag features Bea-kun and is big enough for all your essentials, making it perfect for errands or casual outings.
Shopping Made Easy
The Bea-kun shop has added a new payment method—convenience store settlements—joining credit card and bank transfer options to enhance customer convenience.
Conclusion
Our engagement with Bea-kun merchandise transcends mere sales; it's about creating experiences that foster attachment to the Apaman brand. We are committed to expanding our offerings and opportunities to delight our growing fanbase.
About Apaman Network
Apaman Network Co., Ltd. operates under the Apaman brand, recognized as Japan's largest franchise for rental brokerage, continuously striving to enhance client experiences while contributing to the market.
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