Capital Vacations Expands Its Presence with Sunrise Ridge Resort Acquisition in the Smoky Mountains

Capital Vacations Expands Its Smoky Mountains Portfolio

Capital Vacations, a prominent name in resort management and vacation ownership, has made headlines with its latest acquisition of the Sunrise Ridge Resort located in Pigeon Forge, Tennessee. This strategic purchase includes essential assets such as vacation ownership intervals, management rights, and other related assets that will further solidify Capital Vacations’ foothold in the Smoky Mountains.

The acquisition of Sunrise Ridge Resort not only adds 132 more vacation units to the ever-growing portfolio but also marks the establishment of a third resort in this scenic region. Located just moments away from downtown Pigeon Forge's vibrant attractions, the resort boasts both indoor and outdoor pools, a fitness center, arcade games, and stunning views of the Smoky Mountains, making it an ideal destination for guests looking to immerse themselves in the beauty of nature.

Travis Bary, Co-President of Capital Vacations, expressed enthusiasm for the acquisition, noting the prime location and the resort's impressive amenities, along with the dedicated team managing it. This acquisition underscores Capital Vacations’ commitment to enhancing vacation experiences for its Club members and guests.

“Several factors drove our enthusiasm for this transaction, including the resort's prime location and amenities, a highly capable resort team, and our strategic focus on strengthening our footprint in the Smoky Mountains,” said Bary.

Additionally, Capital Vacations plans to introduce a sales preview center at Sunrise Ridge Resort. There are also plans for renovations that include improvements to the unit interiors and landscaping, ensuring that the resort meets the high standards of its visitors. This move is part of a broader strategy to cater to the more than 11.5 million visitors to the Smoky Mountains each year.

The addition of Sunrise Ridge Resort to Capital Vacations’ portfolio complements their recent acquisitions, including Gatlinburg Town Square Resort and Mountain Meadows Resort. The company aims to not only increase its market presence but also to create memorable experiences for tourists flocking to the Smoky Mountains for their vacations.

Capital Vacations has carved a niche in enhancing the travel experience by connecting independent resorts with travelers through innovative technology platforms and vacation products. With partnerships with over 200 independent resorts across the United States and the Caribbean, the company prides itself on delivering strategic tools that enhance revenues and guest satisfaction. Every year, the company services over a million travelers, focusing on building long-term relationships.

As Capital Vacations continues to expand in the Smoky Mountains, the acquisition of Sunrise Ridge Resort is another step forward in their mission to provide unforgettable vacation opportunities. For more information, visit Capital Vacations.