#United States #Los Angeles #Taiwan Tourism #MUSE Award #Influencer Campaign

Taiwan's Tourism Promotion Campaign Success in Southern California

In an innovative move to promote Taiwan tourism, the Taiwan Tourism Administration (TTA) has made headlines with its 2025 campaign in Southern California. Targeting a blend of pop culture and influencer marketing, this initiative has received the prestigious MUSE Creative Gold Award, marking a significant milestone in TTA's marketing efforts.

Elevating Taiwan’s Image

This year, TTA's Los Angeles office orchestrated a promotional campaign that saw renowned influencers with massive followings enjoying the vibrant Solar Festival in Taiwan. This festival serves as an annual highlight, showcasing cultural activities ranging from music and art to community celebrations throughout the island. The campaign was not just about attracting tourists; it focused on capturing Taiwan’s essence through a reimagined approach to influencer collaborations.

Departing from traditional travel bloggers and food enthusiasts, TTA sought out high-impact creatives from the dance and LGBTQ+ communities. By aligning with these influencers, the agency succeeded in sharing Taiwan's rich culture in a way that resonated deeply across diverse audiences, significantly enhancing the island's image during the peak summer months.

Dance to Taiwan Campaign

The campaign kicked off with dance sensations Fik-Shun, Vik White, and Lauren Gibson, who collectively command an audience of over 36.8 million followers. The trio traveled to iconic locations in Taiwan, including the majestic Taipei 101 and the picturesque Geomei Wetlands, producing energetic dance videos that blended their artistic flair with Taiwan's stunning scenery. In addition to the official campaign music, they incorporated trending tracks into their routines, broadening their reach and effectively showcasing the island's charm.

The #DanceToTaiwan challenge encouraged followers to create dance videos in hopes of winning round-trip tickets to Taiwan, further engaging users in a fun, interactive way. Offline activations complemented these online initiatives, including a groundbreaking partnership with airlines to engage local audiences at Westfield Century City in Los Angeles. Notably, TTA also made history by being the first foreign tourism board to participate in LA Pride—a bold statement that amplified Taiwan's inclusivity.

Romantic Journeys Highlighting Inclusivity

As the campaign progressed, TTA warmly welcomed Garrett Clayton, a popular actor, and his husband Blake Knight, an acclaimed screenwriter. With a collective audience of over 7.5 million, they chronicled their romantic exploration of Taiwan, including visits to Yehliu Geopark and Sun Moon Lake. Their experiences highlighted not only Taiwan's breathtaking landscapes but also its recognition as the most LGBTQ+-friendly destination in Asia, underscoring the island's commitment to diversity and acceptance.

Their journey included engaging cultural experiences, such as cooking classes and visits to Taiwan’s iconic bubble tea shops, culminating in a visually stunning photo shoot at Chiayi North Gate Station with the vibrant Vivid Express Train. The sincerity of their narrative deeply connected with audiences, celebrating Taiwan’s progressive values.

Recognition and Future Directions

TTA's influencer campaign garnered accolades as it received the Gold Award in the Integrated Marketing category at the MUSE Creative Awards. This recognition reflects the successful intersection of cultural exploration, digital engagement, and tourism marketing throughout the year, highlighting how TTA has effectively elevated Taiwan’s profile in North America.

Looking ahead, TTA plans to continue these impactful campaigns. Lin, Director of the Tourism Division at the Taipei Economic and Cultural Office in Los Angeles, mentioned the upcoming Taiwan Lantern Festival, promising a unique cultural experience from March 3 to 15, 2026. This event will see Chiayi transformed into a vibrant hub for international visitors to engage with Taiwan's cultural splendor.

The well-crafted storytelling, creativity, and authentic experiences shared through the campaign have profoundly shifted perceptions of Taiwan globally. As the country leans into its rich tapestry of cultural traditions and modern inclusivity, TTA is poised to attract a new era of travelers eager to experience the ‘Waves of Wonder’ firsthand.

For more images and updates about Taiwan tourism, visit Taiwan's official tourism website or check out their social media channels for inspiration and insights into Taiwan's rich culture.