#Japan #Health Management #Shinjuku #Asken #AI Meal App

Asken to Highlight Employee Health Initiatives at Virtual Event

Asken, a leader in AI meal management applications with a membership exceeding 12 million, has been acknowledged as a top-tier company under the “Excellent Health Management Corporations 2025” category for small and medium enterprises. This accolade reflects its effective health management practices that focus on enhancing employee well-being. During the upcoming 3rd Health Management Virtual Event by Kenko Shacho, running from September 11 to September 13, 2025, Asken will share insights into its journey and achievements that led to this recognition.

Event Overview

The 3rd Health Management Virtual Event aims to disseminate current knowledge on health management and showcase pioneering initiatives from various organizations participating in this domain. Esteemed speakers, including director Koji Okada from the Health Management Research Association, and other officials from the Ministry of Economy, Trade and Industry, and the Ministry of Health, Labour and Welfare, will deliver keynote presentations. The event promises to be informative, featuring examples from entities showcasing their health management activities.

• - Organizer: Otsuka Pharmaceutical Co., Ltd., and the Health Management Research Association
• - Supported by: Nikkei Inc.
• - Event Period: September 11 (Thu) 10:00 AM to September 13 (Sat) 5:00 PM
• - Registration: Those interested can register through the event's official website.
• - Participation Fee: Free

Asken's Participation

Asken’s session will be led by Nami Ishibashi, head of the company’s management department. She will delve into the specifics of Asken’s health management strategies that led to the company receiving the “Excellent Health Management Corporation” recognition. The session will cover a timeline of initiatives, measurable outcomes, and methods to monitor and assess these strategies. Notably, Asken’s presentation will be pre-recorded, allowing attendees to access it at their convenience throughout the event.

In the context of the evolving workplace dynamics, supporting employee health is a growing concern for many organizations. As companies shift towards hybrid work models, understanding how to engage employees in health initiatives becomes crucial. Asken’s approach combines remote work with traditional office presence, promoting a healthy work environment while addressing each employee's health needs through visibility and actionable strategies.

By providing all employees with access to the AI meal management app, Asken has initiated various events centered around health. The company’s registered dieticians also conduct wellness sessions, emphasizing the importance of nutrition and lifestyle choices. These initiatives have resulted in considerable improvements in employee health metrics, contributing to the company’s recognition as a leader in health management in its sector.

Key Takeaways from Asken's Approach

During the opportune session, Asken will reveal insights on effective and sustainable health management strategies that arise from its experience. Key aspects will include:

• - Extracting and managing performance indicators for health initiatives.
• - Detailed methods for promoting behavioral changes among employees.

Such insights are anticipated to serve as valuable guidance for other companies and local governments aiming to implement effective health management practices. For more information on Asken's health management initiatives, interested parties can visit their official note.

About the AI Meal Management App, Asken

The Asken app allows users to effortlessly track their meals by simply scanning food images or barcodes, providing automatic calculations for calories and nutritional values. Notable features include:

• - A consistent top-ranking position in the health and fitness category for app downloads and revenue within Japan for four consecutive years.
• - Over 12 million registered users as of April 2025.
• - A diverse menu portfolio with more than 150,000 food items.
• - Graphical representations of calorie intake and nutritional balances across 14 categories.
• - More than 200,000 advice patterns generated automatically using AI.
• - An impressive record of over 9 billion meal logs.

To learn more, visit Asken's official website.

About Asken, Inc.

Asken, Inc. is dedicated to combining nutritional science with technology to improve public health. Operating under the mission to make people’s tomorrows healthier than today, Asken focuses on:

• - Developing and managing the AI meal management app, Asken.
• - Launching the Asken SHOP for online shopping.
• - Offering corporate solutions that enhance the nutritional habits and health of employees and local communities through collective use of their services and online support.

For further details, you can access the official homepage of Asken, Inc..

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