#Japan #Tokyo #Hello Kitty #FC Tokyo #Fukumusubi

Fukumusubi's Revitalization: Connecting People and Welfare

The Tokyo Welfare Bureau has announced a fresh new look for its welfare job information platform, Fukumusubi, which aims to make welfare careers more accessible and appealing, especially to younger generations. On October 20, 2025, the portal will showcase a new logo and dedicated website featuring the tagline, ‘People and Welfare Expand from Here.’ The revamped design signifies a stronger connection to the community and the diverse opportunities within the welfare sector.

Since its inception in 2018, Fukumusubi has continually evolved. The new logo embodies growth and connection among individuals, reminiscent of gestures like handshakes and supportive relationships, symbolizing the collaborative spirit within the welfare landscape. Not only does the design aim to resonate emotionally, but it also promotes inclusivity by considering color selected for effective communication, ensuring accessibility for individuals with color vision deficiencies.

The revitalization also introduces various interactive features on the dedicated site, including engaging quizzes about the welfare sector and informative videos, enhancing users’ understanding and appreciation of welfare work. This effort reflects Fukumusubi's commitment to fostering a sense of community and support for both the employees and clients within the welfare field.

To mark this exciting transition, Fukumusubi is teaming up with FC Tokyo for a special event on October 25, 2025, during one of the soccer club's home games at Ajinomoto Stadium. Situated in the Aoko Park, visitors can explore the Fukumusubi exhibition booth featuring activities and giveaways.

Event Details

During the event, Hello Kitty, who serves as the Tokyo Welfare Job Ambassador, will host a high-five session with fans, providing an opportunity for attendees to engage with the beloved character while supporting a great cause. Between matches and half-time, videos that elaborate on Fukumusubi’s mission will air on the stadium's giant screen, reinforcing the message of community and welfare essence.

What to Expect at the Fukumusubi Booth

1. High-Five Session with Hello Kitty
Attendees can meet Hello Kitty and participate in the high-five event scheduled for 10:30 and 12:30. Please note that time adjustments might occur without prior notice, and limitations on participation may apply based on the situation, with potential cancellation in inclement weather.

2. Unique Campaigns and Giveaways
On site registrations for the Fukumusubi My Page will enter participants into a drawing for exclusive FC Tokyo merchandise, including signed uniforms and other exciting prizes. Prizes span from eco-bags to themed stickers, aiming to engage and encourage the community.

3. Player Career Aptitude Results Exhibit
Attendees can compare their career assessments with those of FC Tokyo players, emphasizing the modern approach toward employment in the welfare sector. This interactive feature aims to demystify the welfare profession, making it feel more within reach for prospective workers.

About Fukumusubi

Fukumusubi serves as a key portal for individuals seeking information about welfare job opportunities in Tokyo. Through its user-friendly interface, users can search for accessible workplaces, job postings, and training opportunities. The platform's functionalities have been consolidated into a My Page feature to enhance user experience, allowing for seamless information collection tailored specifically to individual preferences.

In addition, the site provides support through enriched content, including columns featuring voices from welfare employees and a glossary of essential terms to assist those considering a career in the sector.

Fukumusubi strives to create a supportive network among those involved in welfare services, connecting them and fostering an environment where everyone can thrive.

Conclusion

With the launch of this new initiative, Fukumusubi embodies the essence of community solidarity and the importance of welfare in everyday life. Event participation is free, welcoming everyone interested in exploring the rewarding field of welfare work. Check out the special Fukumusubi website here.