#Japan #Tokyo #Hotto Motto #Asian Fair #Grilled Beef Bibimbap

Hotto Motto's Spicy Asian Fair: Grilled Beef Bibimbap

Hotto Motto, operated by Plenus Co., will launch its "Grilled Beef Bibimbap" on April 1 as the first item in its Spicy Asian Fair. The company currently runs 2,426 stores throughout Japan as of the end of February 2026. Customers can keep up with new product releases through Hotto Motto's official social media accounts on X and Instagram (#ほっともっと).

A Flavor Explosion with Five Ingredients

The Grilled Beef Bibimbap features beef cooked in a sweet soy sauce-based marinade, complemented by a colorful array of five ingredients. This dish includes seasoned komatsuna (Japanese mustard spinach), fried tofu mix, yuzu pickles, kimchi, and bean sprout namul, providing a delightful blend of textures and flavors. The key to its appeal is the special spicy sauce, which enhances the juiciness of the grilled beef and the crunchiness of the vegetables.

Perfect for health-conscious consumers, one serving of this bibimbap offers half of the recommended daily intake of vegetables. Diners have the exclusive option to adjust the spiciness of the dish with a separate sauce, catering to those who prefer mild flavors or seek an intense spicy kick. Available in four different variations, including a soft-boiled egg version and the meatier options, the Grilled Beef Bibimbap provides a customized experience tailored to your taste and mood.

Product Details

• - Product offerings:

- Grilled Beef Bibimbap: 660 yen
- Meatier Grilled Beef Bibimbap: 980 yen
- Grilled Beef Bibimbap with Soft-Boiled Egg: 760 yen
- Meatier Grilled Beef Bibimbap with Soft-Boiled Egg: 1080 yen

Prices are inclusive of tax. Certain stores may offer different product options.

• - Launch Date: April 1, 2026
• - Availability: Nationwide at 2,426 Hotto Motto locations as of the end of February.

Exciting Social Media Campaigns

To celebrate the launch, Hotto Motto is hosting a campaign across its social media accounts.
On X:
1. Follow Hotto Motto's official account (@hottomotto_com).
2. Repost the campaign post from the official account.

Prizes: 500 yen worth of electronic money for Hotto Motto to 100 winners.
Duration: April 1, 2026 - April 14, 2026, at 23:59.

Entrants must follow the account and repost the campaign post to qualify.

On Instagram:
1. Follow Hotto Motto's official account (@hottomotto_official).
2. Like the campaign post from the official account.

Prize: Panasonic Scalp Spa EH-HE0J-S for one winner.
Duration: April 1, 2026 - April 14, 2026, at 23:59.

Winners will be contacted via Direct Message through the Hotto Motto official Instagram account.

For more information on Hotto Motto's offerings, including online ordering that can accommodate orders up to six days in advance, as well as discounts through app coupons, please visit their official website: Hotto Motto Online Order.