Glam Up Your Hands: A Unique Free Trial Experience in October

The Arrival of Fashionable Hands: Free Trial Event for Seasonal Hand Updates!

As the fall season approaches, Ishikuni Co., Ltd., a well-known manufacturer and seller of watchbands based in Sumida, Tokyo, is thrilled to announce a special event. On October 8 and 9, 2025, the 'Hand Fashion Change' free trial experience will be held at the Ishikuni store in Otemachi, where visitors can elevate their hand aesthetics just in time for the new season.
This exclusive event focuses on revamping your wrist's appearance by providing a unique combination of watchband exchanges from our popular brand, Rocotte, alongside professional nail care.

Event Highlights

During this two-day event, we’ll collaborate with HMd Inc., which operates the corporate service 'Engagement UP,' inspired by the experience of Nail Station, a national chain with 23 salons focusing on nail care. Skilled nail technicians will provide complimentary services, including nail trimming and polishing, as you select your favorite Rocotte watchband. Attendees can exchange and try on various watchbands, enhancing their personal style effortlessly.

Event Details

- Date: October 8 (Wednesday) and 9 (Thursday), 2025
- Time: 11:00 AM - 4:00 PM
- Venue: Ishikuni Store, Otemachi (Chiyoda, Tokyo)
- Access: Direct access from Otemachi Station via multiple Tokyo Metro lines.
- Content: Free Rocotte watchband selection and exchange along with nail care services

How the Experience Works

Time required: Approximately 30 minutes
1. Registration
2. Watchband Consultation (5 mins)
3. Nail Technician Consultation (5 mins)
4. Band Selection & Service (15 mins)
5. Try-on

Embracing the Fashion of Watchbands

Traditionally, watchband exchanges were often prompted by practical needs, such as wear and tear or cleanliness. However, more people are beginning to recognize watches as style elements, with seasonal variations and styles reflecting personal fashion. According to our 2025 survey on watch and band perceptions, many find that a well-matched watchband enhances their overall look.

Ishikuni aims to redefine how watchbands are perceived. We want to shift the narrative from simple accessories to extensions of one’s personality, incorporating trendy elements for the upcoming season. By pairing nail care and watchband selection, this event offers a refreshing and interactive experience, encouraging attendees to explore their style fully.

About Rocotte

Established in 1994, Rocotte is a brand that beautifully decorates your wrist with vibrant colors, allowing customers to enjoy watchbands as fashionable accessories. Our watchbands are carefully crafted through traditional European techniques, ensuring quality while providing a wide variety of colors and styles. The ‘Rocotta Red’ lining adds a subtle elegance, making each piece not just a choice but a statement. With many material options, Rocotte encourages personalization and creativity in one’s daily ensemble.

Insights from Recent Research

A recent survey conducted with 1,000 participants (ages 20-60) revealed interesting insights:

- Around 32.5% did not know that watchbands could be replaced, showing a lack of awareness that could be transformed through engagements like this event.
- Practical reasons for changing bands dominated, but 66% believe that bands matching the season or outfit enhance their look.
- Approximately 68.2% expressed interest in changing watchbands, with many agreeing that it positively affects their overall appearance.

About the Engagement UP Service

Engagement UP focuses on enhancing workplace well-being with services like nail care offered right at the office. HMd Inc., the operator of this service, is part of the Belex group, which has over 25 years of experience. By providing quality on-site care, they aid employees in maintaining mental and physical health, promoting satisfaction and productivity.