Chinese Liquor Manufacturer Wuliangye Wins 2025 Global Quality Award

Wuliangye Secures Prestigious Global Quality Award

In an impressive demonstration of commitment to superior quality management, Wuliangye Yibin Co., Ltd., a renowned Chinese liquor manufacturer, has been awarded the 2025 Global Quality Award by the European Foundation for Quality Management (EFQM). This achievement highlights Wuliangye's dedication to operational excellence and aligns with its philosophy of "harmony and beauty."

The award is notable as it recognizes Wuliangye's deep-rooted understanding of quality management, which dates back to the 1980s. The company has integrated performance excellence frameworks that comply with EFQM criteria, intertwining quality management into its overarching business strategies. This approach has not only elevated Wuliangye's status within the industry but has also encouraged a culture that values tradition while fostering innovation.

Wuliangye's attainment of the prestigious "seven diamonds" level certification, distinguished as one of the top three global quality awards, distinguishes it on a world stage. The EFQM evaluation report emphasized Wuliangye's proactive promotion of a corporate culture that balances traditional values with modern consulting methodologies while maintaining a robust focus on Environmental, Social, and Governance (ESG) standards.

Commitment to Quality and Sustainability

The report indicates that Wuliangye excels in developing sustainable practices from quality, environmental, and cultural perspectives. It has established a comprehensive quality management system that spans the entire industrial chain—from the selection of raw grains to the final liquor production. This meticulous system has led Wuliangye to secure the Best Quality Management Award in China five times.

In a bid to enhance its eco-friendliness, Wuliangye has introduced the concept of a 'zero-carbon liquor manufacturer', leading to the establishment of China's first green liquor production facility. This innovative approach not only helps to protect the environment but also aligns with global sustainability efforts.

At the core of Wuliangye's philosophy is the belief that true beauty emerges from harmony. This principle guides not just their product development but also their corporate culture, emphasizing a sustainable future while ensuring alignment with their operational practices.

This year, over 200 companies from around the globe competed for the esteemed EFQM awards, and only 14 achieved recognition. Russell Longmuir, the EFQM CEO, stated that Wuliangye stands out as the sole company to receive such high accolades a mere year after implementing the EFQM model and the RADAR logic.

The recent EFQM 2025 Conference on Sustainable Performance and the award ceremony held in Spain celebrated Wuliangye's ability to improve corporate performance while actively contributing to the UN’s Sustainable Development Goals. With a legacy as a pioneer in baijiu production in China, Wuliangye consistently seeks to leverage global quality standards to foster innovation in management while modernizing the industry to align with sustainable development goals by adapting its operational strategies to best meet current industry standards.

As Wuliangye continues to navigate the complexities of both tradition and modernization, its recent accolade serves as a testament to its efforts to not only lead in the liquor industry but to also set benchmarks for quality and sustainability globally.

This award amplifies Wuliangye’s narrative of excellence and reinforces its commitment to quality management, making it a brand to watch in the international spirits market.

Conclusion

Wuliangye's recognition as a leader in quality management, coupled with its sustainable practices, positions it as an exemplary model in the liquor industry. The company's ability to blend tradition with innovation while adhering to quality and environmental standards sets a precedent for others in the field, making its path forward all the more worthy of attention within the global market of spirits.