#Japan #Tokyo #AI consulting #M&A Support #IPX Service

Establishment of AI Value Enhancement Division

The WHY HOW DO COMPANY (also known as “YHDC”), headquartered in Shinjuku, Tokyo, has announced the establishment of the AI Value Enhancement Division, aimed at strengthening support services for businesses through AI technology. This initiative is part of YHDC's strategy to leverage AI advancements for both M&A support and overall corporate value enhancement.

Background and Objectives

With the rapid advancement of AI technologies globally, YHDC initiated AI implementation projects in May 2025 under the Branding Co-Creation Division to integrate AI into internal operations. Following the establishment of the M&A Strategy Division on September 1, 2025, the company was primed to implement AI-driven business expansions. The primary goal of the AI Value Enhancement Division is to employ AI technologies specifically to boost the business strategies and corporate rejuvenation processes of companies entering the YHDC group.

Services Offered

1. M&A Support

• - AI M&A Consulting: Employing AI to effectively identify potential companies during the sourcing phase.
• - Due Diligence Support: Providing advanced analytical support during the due diligence phase.
• - PMI Support: Assisting in the planning and execution of post-merger integration (PMI).
• - Enhanced Execution of M&A Assurance Statements: Strengthening practices in collaboration with the M&A Strategy Division.

2. Intellectual Property Value Improvement (IPX Service)

• - Diagnosis of Intellectual Property Potential: Assessing technologies and businesses for their intellectual property potential.
• - Application Strategy Development: Supporting the planning of patent and trademark applications.
• - Utilizing Category Theory-based AI Technology: In collaboration with New York General Group, Inc., we apply sophisticated AI techniques based on category theory.

3. Marketing Support

• - AI Marketing Support: Developing marketing strategies based on data analysis.
• - Personalization Technology Implementation: Assisting in the introduction of personalization techniques.
• - Development of Community Data Analysis Methods: Enhancing high-level customer behavior analysis and effectiveness measurement.

4. Group Support Functions

• - Communication Support: Assisting with PR and IR across the group.
• - Personnel Dispatch and Advertising Agency Services: Providing management support and value enhancement initiatives for invested companies.

Organizational Structure

• - Head of AI Value Enhancement Division: Takeshi Ito (Executive Vice President). Responsible for overseeing overall business and technology strategy.
• - Practical Implementation Lead: Masakazu Hamasaki, who drives practical projects as the AI Implementation Project Leader.
• - Legal & Technical Support: Yu Hirama, an expert in both legal matters and programming language Clojure, supports from dual fronts.

Collaboration Structure

Working closely with the M&A Strategy Division, led by Vice President Hashimoto, the AI Value Enhancement Division provides AI technology support for national M&A projects.

Future Developments

Beginning September 2025, services will be rolled out in three phases:

• - Phase 1: Information collection and analysis support for companies considering M&A.
• - Phase 2: AI-driven consulting for existing clients.
• - Phase 3: Development of industry-specific solutions.

Executive Comments

• - Takeshi Ito: "The rapid evolution of AI technologies opens up enormous possibilities for applications in M&A practices and marketing realms. We will enhance the entire M&A process's value from due diligence efficiency to PMI sophistication through our collaborative efforts with the M&A Strategy Division."
• - Masakazu Hamasaki: "Building on the AI implementation project started in May, we aim to ensure practical applications at the operational level. Our contributions will lead to new value creation for client companies by leveraging AI."

Pricing Structure

Customized proposals will be provided based on each customer’s specific situation and needs. For further details, please contact us.

Contact Information

For inquiries, please contact:
THE WHY HOW DO COMPANY, AI Value Enhancement Division
Attn: Masakazu Hamasaki
E-mail: [email protected]
TEL: 03-4405-5460

Company Overview

THE WHY HOW DO COMPANY, Inc.
Location: 22 Aizumicho, Shinjuku, Tokyo
Established: July 2004
Listed: October 2006 (Tokyo Stock Exchange: 3823)
CEO: Shingo Kamata
Business Focus: Supporting new business launches, M&A strategies, and management guidance for subsidiaries.
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