HECM Tool Expands Offerings with Smartfi's Choice Fixed Product
In a move aimed at enhancing accessibility and efficiency in the reverse mortgage market, HECM Tool has announced the integration of Smartfi Home Loans' proprietary product, Choice Fixed. Recognized as a leading platform for reverse mortgage sales and conversion, HECM Tool is designed to simplify the intricacies of reverse mortgage transactions for traditional mortgage brokers and forward loan officers. This exciting addition promises to ease the process of offering reverse mortgages, providing brokers with a streamlined and intuitive interface that allows for clearer comparisons between various mortgage options, including the newly introduced Choice Fixed.
Bridging the Gap Between Forward and Reverse Lending
The recent updates to the HECM Tool significantly enhance its functionality by delivering side-by-side comparisons and engaging visual aids. This helps demystify the complexities often associated with reverse mortgages. As a result, brokers can confidently approach both refinance and purchase transactions, catering to a market that has traditionally been challenging to navigate for those acquainted only with forward loans.
Kim Smith, Senior Vice President of Wholesale Lending at Smartfi, expressed enthusiasm over this partnership, highlighting how the integration of the Choice product aligns with Smartfi’s commitment to revolutionizing the reverse mortgage landscape. With fixed-rate stability and a quicker closing time, Choice Fixed not only broadens eligibility compared to FHA-insured HECMs but is also now easily accessible through HECM Tool's innovative platform.
Joshua Evink, Vice President of Wholesale Lending at Smartfi, noted, "This is exactly what brokers have been asking for. The HECM Tool gives brokers the confidence to offer reverse, and now they can include one of the most competitive proprietary products in the market." This statement underscores the product's ability to meet evolving market demands while boosting the confidence of brokers who may be making their first forays into reverse lending.
Empowering Brokers and Clients Alike
The features that come with the HECM Tool not only simplify the sales process but also facilitate better client education. From intuitive data visualizations to dynamic scenario modeling, brokers can present options clearly, addressing client concerns without overwhelming them with technical jargon. The new integration allows brokers to instantaneously compare HECM and Choice Fixed scenarios, showcasing refinance or purchase options specifically tailored to a variety of borrower needs.
This opportunity to educate clients is particularly vital in a market segment that often suffers from misunderstanding or trepidation regarding reverse mortgages. Tane Cabe, Founder and President of HECM Tool, emphasizes that this clarity and confidence are imperative for forward loan officers delving into the reverse lending arena. He stated, "Forward loan officers now have a clear path into the reverse space. We’re thrilled to include Choice Fixed—it's more than another product. It gives originators clarity and confidence when presenting reverse solutions."
A New Era for Reverse Mortgages
The growth potential for brokers is immense, especially in serving an often-overlooked segment of borrowers in America. With the Choice Fixed now available through HECM Tool for all subscribers, brokers are poised to expand their offerings and meet the needs of an underserved demographic. As reverse mortgages continue to gain traction, those leveraging the distinct advantages offered by HECM Tool and Smartfi will likely find themselves leading in a growing field of opportunity.
About HECM Tool
HECM Tool is widely acknowledged as the premier sales platform tailored for reverse mortgage originators, equipped with advanced data visualization and scenario modeling capabilities that significantly enhance conversion rates. For more information, visit
HECM Tool's website.
About Smartfi Home Loans
Smartfi Home Loans is at the forefront of providing innovative mortgage solutions, including the industry-leading Choice Fixed reverse mortgage product. They are dedicated to delivering exceptional service and expanding market access for brokers across various channels, including retail, wholesale, and consumer-direct.
This partnership signifies a pivotal step towards creating smoother pathways for traditional mortgage professionals to confidently enter the reverse mortgage landscape, ultimately benefitting both brokers and their clients.