EGADO Acquires Medical Partnership with 3x3.EXE PREMIER for 2026 Season

EGADO, a well-established group of acupuncture and rehabilitation clinics based in Shinjuku, Tokyo, has announced a new collaboration with the international professional basketball league, 3x3.EXE PREMIER, as their official medical partner for the upcoming 2026 season. This partnership was formalized under the auspices of Cross Sports Marketing, which plays a pivotal role in promoting and organizing the league.

The EGADO group has built a reputation for supporting the health and safety of both local communities and professional athletes through advanced techniques in acupuncture and rehabilitation. By becoming the medical partner of 3x3.EXE PREMIER, EGADO aims to enhance the safety measures for athletes during their matches, ensuring that prompt and effective medical assistance is readily available should injuries occur. This initiative not only heightens the quality of the competitive environment but also cements EGADO’s position as a key player in sports health management.

In a statement, EGADO expressed their pride in being selected as a medical partner for a league that has gained significant recognition since its establishment in 2014. Through this partnership, they are committed to improving healthcare standards in sports and contributing to the overall development of the sports industry.

About 3x3.EXE PREMIER

Established in 2014, 3x3.EXE PREMIER stands out as the world's first professional league dedicated to 3-person basketball. It has gained international recognition from the International Basketball Federation (FIBA) and is endorsed by the Japan Basketball Association (JBA). The league’s main goal is to produce top-tier athletes while also creating an enjoyable spectator experience that merges elements of music and fashion.

As of 2025, the league has expanded its reach significantly, witnessing participation from 99 teams across five countries, including Japan, Australia, New Zealand, Thailand, and Vietnam.

EGADO's Commitment to Sports

EGADO is more than just a healthcare provider for the general public; it supports top athletes and has established its authority in sports medicine and rehabilitation. They leverage their expertise to manage athletes' health and wellness across various sports disciplines. Moreover, EGADO has been involved in various significant sports initiatives, including partnerships with prominent athletes and organizations, showcasing their commitment to fostering athletic performance and community health.

With a vision to blend traditional Eastern medicine with modern Western practices, EGADO is not only focused on healing individuals but also aims to address broader societal issues such as youth health and aging challenges. Their philosophy, rooted in the belief that continuous challenges lead to growth and success, drives them to strive for excellence in both healthcare and sports support.

EGADO continues to pursue opportunities that enhance the quality of life, both locally and globally, as they set their sights on becoming a comprehensive health enterprise on the world stage. As they partner with 3x3.EXE PREMIER, the future seems bright for both organizations as they embark on this journey together.

Contact Information

For inquiries related to this partnership:
Company Name: EGADO Global Co., Ltd.
Representative: Hidetoshi Fukuda, CEO
Location: 706, Nishishinjuku KF Building, 8-14-24, Nishishinjuku, Shinjuku-Ku, Tokyo
Foundation Year: October 2003
Business Focus: Healthcare, acupuncture, rehabilitation, and sports gym management.
Website: EGADO Official Site