Innovative Partnership Between Oriental Land Innovations and Forcetec to Tackle Environmental Challenges

Innovative Partnership to Address Environmental Issues

In a significant move towards environmental sustainability, Oriental Land Innovations and Forcetec have entered into a partnership that aims to address pressing social challenges related to waste management. This collaboration, finalized through a third-party equity allocation set for September 30, 2025, focuses on creating a sustainable society and addressing various urban waste issues prevalent in popular tourist areas and urban locations.

The partnership comes at a time when urban centers are struggling with problems such as a lack of trash bins and littering. As the population declines and the workforce ages, the challenge of efficiently managing waste collection while also ensuring a steady influx of workers in a demanding field is becoming increasingly critical. There's also the growing issue of improperly discarded garbage finding its way into waterways, contributing to the broader global problem of ocean pollution. According to reports, about 80% of marine debris originates from landfills, highlighting the urgent need for effective waste management in urban areas to protect our oceans.

Through their collaboration, the companies aim to address key issues including: maintaining urban aesthetics by tackling litter and visual pollution, enhancing urban environments to ensure comfortable living conditions for all, improving efficiency in waste collection to alleviate labor shortages, and reducing greenhouse gas emissions by lowering the frequency of waste collection vehicle operations. These efforts will contribute to a sustainable society focused on resource reuse and recycling.

Introducing SmaGO: The IoT Smart Trash Bin

One of the flagship innovations resulting from this partnership is SmaGO, an IoT-enabled smart trash bin designed to optimize waste management. This cutting-edge bin continuously updates its status to the cloud, allowing real-time monitoring of waste levels. When refuse accumulates, the built-in sensors compress the garbage to maximize space, ensuring more efficient waste collection processes. Powered by solar panels, SmaGO not only operates sustainably but also eliminates electricity costs.

Moreover, SmaGO serves as a unique advertising platform that allows companies to support local communities while participating in corporate social responsibility (CSR) initiatives. This model not only aids in waste management but also fosters positive engagement between businesses and the public.

Insights from Company Leaders

Yohei Takemura, CEO of Forcetec:
"Our company provides solutions addressing the pressing waste management issues across Japan. As waste challenges intensify, the need for improved collection efficiency and higher recycling rates is essential. Through this partnership, we look forward to promoting a circular economy alongside the Oriental Land Group."

Rikiya Toyofuku, CEO of Oriental Land Innovations:
"We are thrilled to have an opportunity to invest in Forcetec. Understanding Mr. Takemura’s passion for resolving waste issues has inspired us. We believe this partnership will lead to deeper solutions and engage various stakeholders in meaningful ways. We are committed to supporting Forcetec’s growth."

Company Backgrounds

Oriental Land Innovations

- Name: Oriental Land Innovations Corporation
- Founded: June 5, 2020
- Location: 1-8-1 Mihama, Urayasu, Chiba
- CEO: Rikiya Toyofuku
- Business Focus: Investment and support for venture companies and collaboration with the Oriental Land Group.

Forcetec

- Name: Forcetec Corporation
- Founded: April 15, 2019
- Location: 6th Floor, Otemachi One Tower, 1-2-1 Otemachi, Chiyoda, Tokyo
- CEO: Yohei Takemura
- Business Focus: Proposing environmental activities integrating smart trash bins like SmaGO across Japan. For more information visit Forcetec Website.

Note: SmaGO is a registered trademark of Forcetec Corporation. Other company names and product names mentioned are registered trademarks. The information provided is current as of the release date and may change without notice.