#United States #Los Angeles #Sunscreen #Dr. Squatch #men's personal care

Dr. Squatch Ventures into Sun Care with New SPF 30 Spray Sunscreen

Dr. Squatch, renowned as America’s top natural men's personal care brand, is broadening its horizons beyond grooming by entering the sun care sector. On May 1, 2026, the brand launched its innovative Spray Sunscreen, featuring a mineral-based SPF 30 formula tailored specifically for men seeking both effective protection and an enjoyable application experience.

Revolutionary Formulation

This new sunscreen is distinguished by its composition, boasting over 98% natural origins. Dr. Squatch’s commitment to transparency is paramount, particularly in a market often saturated with chemical-heavy alternatives. Utilizing zinc oxide as its active ingredient, this formula offers immediate, broad-spectrum protection without the greasy finish, making it suitable for a range of outdoor activities, whether lounging at the beach or hiking in the mountains.

Additional skin-friendly ingredients, such as Vitamin E and coconut alkanes, support skin health while providing reliable UV protection. To achieve optimal results, users are advised to apply the sunscreen generously at least 15 minutes prior to sun exposure and reapply every two hours.

Sensory Experience Elevated

Dr. Squatch doesn’t just stop at effective sun protection; they elevate the experience by offering the sunscreen in two signature scents.

• - Coconut Castaway: This fragrance transports users to a tropical paradise with notes of creamy coconut, bright citrus, and refreshing sea salt.
• - Amber Solstice: A warm and sophisticated scent enriched with hints of bergamot, saffron, and rich woods, invoking the essence of a golden-hour sunset.

These carefully curated scents transform an essential but often mundane part of personal care into an enjoyable sensory ritual.

A Focus on Men’s Personal Care

In a landscape where many men overlook sun care due to misconceptions about inconvenience and greasiness, Dr. Squatch is on a mission to change this narrative. CEO Josh Friedman highlighted the brand's dedication to redefining men's personal care standards. He stated, "Sun protection is a crucial step in any regimen; however, it often gets neglected. With our new Spray Sunscreen, we aim to simplify and enhance the process for men, offering a product that is not only effective but enjoyable to use."

The Spray Sunscreen is designed to break down barriers that men often face regarding sun safety, providing a lightweight, non-greasy formula that applies smoothly and is absorbed rapidly by the skin.

Availability and Pricing

Men interested in upgrading their personal care routine can purchase Dr. Squatch’s Spray Sunscreen for $20 on their official website and popular retailers like Amazon, Target, and Walmart. Additionally, a special 2-Pack is available for $38 exclusively through direct-to-consumer channels.

To explore the new product, visit Dr. Squatch's website and follow them on Instagram at @drsquatch. Dr. Squatch continues to lead the charge in innovating natural personal care, helping men elevate their grooming rituals.

About Dr. Squatch

Established as the premier natural men's personal care brand in the U.S., Dr. Squatch has carved a niche by revolutionizing grooming standards with its cold-process soaps, body wash, deodorants, and hair care products. All formulations are crafted in the USA, free from harsh chemicals, and designed to assist men in enhancing their routines with high-performance, natural alternatives that feature compelling and long-lasting scents. In their pursuit of creating an empowered grooming experience, Dr. Squatch stands firm in their ethos: Feel Like a Man, Smell Like a Champion.