Productsup and Protokol Collaborate to Enhance Digital Product Passport Creation for EU Compliance
In a significant development for businesses navigating the evolving landscape of sustainability regulations, Productsup, a prominent enterprise feed management platform, has teamed up with Protokol, a leading provider of Digital Product Passport (DPP) solutions. This new partnership aims to simplify the creation of digital product passports, preparing companies for the forthcoming EU Ecodesign for Sustainable Products Regulation (ESPR). The integration facilitates a seamless connection between the two platforms, enabling businesses to effortlessly turn their existing product data into compliant DPPs.
The ESPR will mandate the implementation of DPPs across various industries and product categories. This will impact any company aiming to sell products in the EU, irrespective of their manufacturing location. As stated by Lars Rensing, CEO of Protokol, gathering product data for DPPs has been a significant challenge for many businesses, requiring extensive efforts to collect information from diverse sources, organize it in various formats, and make it accessible to relevant stakeholders.
However, the collaboration between Productsup and Protokol allows companies to leverage their existing product data—from both the Productsup platform and external sources—minimizing the effort required to collect and organize data in compliance with DPP requirements. This accelerated approach helps businesses achieve regulatory compliance more swiftly, reducing errors and saving time.
The DPP mandate under the ESPR intends to enhance the traceability, sustainability, and circularity of products across all sectors. Set to take effect in 2027, sectors like textiles and industries such as steel and electronics will soon follow suit. The DPP will make critical product information—ranging from material compositions to recyclability and environmental impacts—readily accessible throughout the product lifecycle. Such transparency not only aids companies in meeting their sustainability targets but also empowers consumers to make well-informed decisions.
Complementing this is the upcoming Omnibus regulation, which aims to standardize the sharing of sustainability data across different legislative frameworks like the ESPR and the Corporate Sustainability Reporting Directive (CSRD). While the implementation of CSRD may be delayed until the end of 2025, companies are seizing this opportunity to prepare for long-term compliance.
To be DPP-ready, businesses must capture and standardize detailed product data, including material composition, repair guidelines, and certifications, in secure, machine-readable formats that align with the ESPR and Omnibus standards. Johannis Hatt, CEO of Productsup, emphasizes that their integration with Protokol not only aids companies in compliance preparedness but also automates complex data processes to provide a more efficient and scalable solution. By transforming enriched product data into detailed digital product passports automatically—without the need for manual formatting or redundant entries—companies can streamline the entire DPP creation process and reduce the resources spent on E.U. mandate preparation.
This joint effort brings a comprehensive offering to the market, ensuring regulatory compliance while maintaining data integrity for long-term success across various regulatory landscapes, from DPP to CSRD.
For those interested in learning more about the partnership and the forthcoming DPP regulation, Productsup and Protokol invite participants to their webinar on 'Leveraging existing product lifecycle data to align with EU sustainability regulations', scheduled for June 17, 2025, at 2 PM CET. More details on how Productsup can support businesses in preparing for global sustainability regulations can be found at www.productsup.com. For insights on the benefits and steps for implementing Protokol's digital product passport, visit www.protokol.com.
Protokol is a technology provider developing digital product passport solutions for businesses of all sizes. Their purpose-built DPP platform facilitates pilot projects across entire product portfolios, allowing businesses to work toward regulatory compliance while implementing future-proof solutions that meet sustainability and circular economy goals well in advance.
Through its diverse ecosystem of trusted partners, which specialize in compliance, product standardization, and sustainability, Protokol offers a comprehensive DPP solution that ensures compliance, promotes circular economy practices, enhances customer experiences, and opens new growth opportunities.
Productsup empowers global enterprises to create optimal product content for every channel and customer destination worldwide. Its highly scalable feed management and syndication platform, processing over two trillion products monthly, caters to the most demanding enterprise clients, helping them navigate the complexities of commerce and deliver consistent product, brand, and service experiences. Founded in 2010, Productsup is headquartered in Berlin and partners with over 1,000 brands, including Sephora, Beiersdorf, and ALDI.
The ESPR will mandate the implementation of DPPs across various industries and product categories. This will impact any company aiming to sell products in the EU, irrespective of their manufacturing location. As stated by Lars Rensing, CEO of Protokol, gathering product data for DPPs has been a significant challenge for many businesses, requiring extensive efforts to collect information from diverse sources, organize it in various formats, and make it accessible to relevant stakeholders.
However, the collaboration between Productsup and Protokol allows companies to leverage their existing product data—from both the Productsup platform and external sources—minimizing the effort required to collect and organize data in compliance with DPP requirements. This accelerated approach helps businesses achieve regulatory compliance more swiftly, reducing errors and saving time.
The DPP mandate under the ESPR intends to enhance the traceability, sustainability, and circularity of products across all sectors. Set to take effect in 2027, sectors like textiles and industries such as steel and electronics will soon follow suit. The DPP will make critical product information—ranging from material compositions to recyclability and environmental impacts—readily accessible throughout the product lifecycle. Such transparency not only aids companies in meeting their sustainability targets but also empowers consumers to make well-informed decisions.
Complementing this is the upcoming Omnibus regulation, which aims to standardize the sharing of sustainability data across different legislative frameworks like the ESPR and the Corporate Sustainability Reporting Directive (CSRD). While the implementation of CSRD may be delayed until the end of 2025, companies are seizing this opportunity to prepare for long-term compliance.
To be DPP-ready, businesses must capture and standardize detailed product data, including material composition, repair guidelines, and certifications, in secure, machine-readable formats that align with the ESPR and Omnibus standards. Johannis Hatt, CEO of Productsup, emphasizes that their integration with Protokol not only aids companies in compliance preparedness but also automates complex data processes to provide a more efficient and scalable solution. By transforming enriched product data into detailed digital product passports automatically—without the need for manual formatting or redundant entries—companies can streamline the entire DPP creation process and reduce the resources spent on E.U. mandate preparation.
This joint effort brings a comprehensive offering to the market, ensuring regulatory compliance while maintaining data integrity for long-term success across various regulatory landscapes, from DPP to CSRD.
For those interested in learning more about the partnership and the forthcoming DPP regulation, Productsup and Protokol invite participants to their webinar on 'Leveraging existing product lifecycle data to align with EU sustainability regulations', scheduled for June 17, 2025, at 2 PM CET. More details on how Productsup can support businesses in preparing for global sustainability regulations can be found at www.productsup.com. For insights on the benefits and steps for implementing Protokol's digital product passport, visit www.protokol.com.
About Protokol
Protokol is a technology provider developing digital product passport solutions for businesses of all sizes. Their purpose-built DPP platform facilitates pilot projects across entire product portfolios, allowing businesses to work toward regulatory compliance while implementing future-proof solutions that meet sustainability and circular economy goals well in advance.
Through its diverse ecosystem of trusted partners, which specialize in compliance, product standardization, and sustainability, Protokol offers a comprehensive DPP solution that ensures compliance, promotes circular economy practices, enhances customer experiences, and opens new growth opportunities.
About Productsup
Productsup empowers global enterprises to create optimal product content for every channel and customer destination worldwide. Its highly scalable feed management and syndication platform, processing over two trillion products monthly, caters to the most demanding enterprise clients, helping them navigate the complexities of commerce and deliver consistent product, brand, and service experiences. Founded in 2010, Productsup is headquartered in Berlin and partners with over 1,000 brands, including Sephora, Beiersdorf, and ALDI.
Topics Consumer Technology）
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