ReWEAR Releases Limited Edition Lilac & Apple Blossom Softener This May
ReWEAR Unveils New Fabric Softener
ReWEAR, a sustainable fabric care brand operated by I-ne Co., Ltd. from Osaka, Japan, has announced the release of its latest product: a limited edition lilac and apple blossom fragrance fabric softener. This exciting new product will be available at select Matsukiyo and Cocokarafine locations beginning May 1, 2026.
About the New Product
The upcoming fabric softener, named "ReWEAR Lilac & Apple Blossom," will come in two sizes: a 500mL bottle priced at ¥880 (tax included) and an 800mL refill option at ¥1,320 (tax included). This fragrance is designed to capture the essence of spring and summer, providing a refreshing scent that invigorates the senses.
Achievements in Sales
ReWEAR has achieved impressive milestones with its product line, surpassing one million units sold across all categories as of December 2025. This remarkable achievement is partly due to the brand's recognition by the Nikkei Newspaper, which honored its classic rose and musk and fresh citrus and green fragrances as one of the best-selling items in 2025. Moreover, online sales have skyrocketed, reaching 2.3 times the planned sales figures during the period from April to September 2025.
Perfume Profile
The lilac and apple blossom fragrance blends delicate floral notes with a fresh musk undertone, creating a gentle and transparent aroma. Notably, some of the fragrance ingredients are derived from upcycled flowers that could not be sold as cut flowers due to their state of bloom, further promoting eco-friendliness and sustainability. Customers can look forward to a luxurious fragrance reminiscent of leisurely walks on flower-lined paths, encapsulating the feelings of the season.
Key Ingredients
This innovative softener features a unique enzyme sourced from Denmark, known for its commitment to sustainability. This enzyme effectively targets pilling and fuzz on fabrics, responding specifically to damaged areas to break down and eliminate debris. The result is clothing that looks vibrant and feels as good as new.
Experimental Results
Testing has shown that with repeated washes, pilling and fuzz are significantly reduced, resulting in smoother fabric textures and minimized fading. It's essential to note that while the enzyme is effective for cotton and natural fiber materials, results may vary with different fabric types.
Existing Product Line
In addition to the new lilac and apple blossom fragrance, ReWEAR offers other popular options:
- - Classic Rose & Musk
- - Fresh Citrus & Green
- - White Chardonnay & Darjeeling Tea
Conclusion
The launch of ReWEAR’s lilac and apple blossom fabric softener represents the brand's commitment to sustainability, quality, and innovative design. The fragrance is a seasonal delight that consumers won't want to miss. As we approach the warmer months, this exclusive scent promises to elevate laundry experiences, bringing joy and freshness to everyday tasks.
For more details, follow ReWEAR through their social media platforms:
Topics Consumer Products & Retail）
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