#Japan #Tokyo #Roppongi Hills #Japanese Culture #Annaj

Dive into the Beauty of Annaj at Roppongi Hills

From October 27 to November 17, 2025, catch the extraordinary pop-up shop of Annaj at Beauty Cellar located in Roppongi Hills. This event showcases a stunning collection of upcycled Japanese goods, particularly focusing on bags and accessories crafted from traditional kimono fabrics and obi sashes.

Annaj, a brand devoted to preserving the exquisite artistry of Japan's cultural heritage, emerges from a profound project aiming to renew the essence of kimonos and obi into forms that fit contemporary lifestyles. In a modern world where the use of kimonos has dwindled, Annaj steps in to revive this rich tradition and keep it alive for future generations.

One of the brand's hallmarks is its reliance on vibrant and luxurious fabrics sourced from kimonos and obis that feature auspicious designs—ranging from floral to bird motifs. These fabrics are not only beautiful but are imbued with history and craftsmanship, epitomizing the spirit of Japanese culture. Each piece is meticulously upcycled into fashionable accessories like bags and pouches, incorporating elements like gold threads, intricate embroidery, and the renowned Nishijin weaving techniques—truly a fusion of the past and present.

Located in Toyooka City in Hyogo Prefecture, recognized as Japan's largest bag production hub, these accessories are crafted by talented artisans who pour their skills and passion into each creation. The result is a range of elegant and sustainable products that resonate with both the charm of Japan's past and the realities of modern life.

This pop-up presents an opportunity not just to shop, but to engage with an important narrative in Japanese culture. You'll be able to appreciate how traditional methods and materials are redefined through modern usability, giving consumers a chance to own a piece of Japan's heritage.

To make your visit more convenient, Beauty Cellar is easily accessible via public transport. Located on the third floor of Hollywood Beauty Plaza, it is just steps away from Roppongi Station's 1C exit. For those driving, you can take advantage of the parking available at Roppongi Hills P12.

Join Us

Don't miss this unique chance to explore and purchase an assortment of upcycled goods that hold a deeper significance. Whether you're looking for a unique accessory or a thoughtful gift that tells a story, Annaj’s creations offer something truly special.

For more information, visit Annaj's official website and follow them on Instagram for the latest updates. You can also check out Beauty Cellar's updates on their Instagram page and their store page for hours and offerings. Experience a beautiful blend of tradition and innovation at Annaj in Roppongi Hills!