#United States #Los Angeles #REVOLVE Los Angeles #Bella Hadid #Modern Luxury

REVOLVE Group Launches REVOLVE Los Angeles

In an exciting development for the fashion world, REVOLVE Group, Inc. has announced the launch of REVOLVE Los Angeles, marking its first eponymous fashion house designed specifically with the modern woman in mind. After over two decades of evolving as a leading fashion retailer, this launch signifies a pivotal expansion of the brand's in-house capabilities and offerings. The collection is set to debut on March 9 exclusively on REVOLVE and FWRD, the brand's platform for high-end fashion.

The rich history of the brand is closely tied to the city of Los Angeles, which has served as both inspiration and origin. REVOLVE Los Angeles encapsulates the spirit of the city and the evolution of target demographics, creating a line of apparel that is bold and modern yet steeped in culture.

A Focus on Design and Craftsmanship

REVOLVE Los Angeles promises to redefine luxury through pieces that prioritize sensitivity, strength, and self-identity. The designers, having studied the way women dress for real-life occasions over the past 20 years, have crafted a collection that features intricately hand-embroidered eveningwear, flattering essentials, and couture-level craftsmanship. Notably, materials like compact Italian knits and architectural belts have been sourced to ensure that each piece moves gracefully with the body.

The introduction of semi-transparent luxury jerseys that contour to the body speaks to the brand's commitment to empowering its wearers. The bias-cut satin gowns adorned with sculptural, handmade straps serve as perfect examples of how contemporary artistry meets practical wearability.

A New Voice in Fashion

To further underscore the vision of REVOLVE Los Angeles, the brand has enlisted Bella Hadid as its inaugural ambassador. The renowned model perfectly embodies the ethos of the brand, representing modern seduction and individuality in a way that aligns seamlessly with the collection's themes. Hadid stars in the launch campaign shot by acclaimed photographers Mert Alaş and Marcus Piggott, with styling by Carlos Nazario.

The campaign captures the essence of the REVOLVE woman—confident, sexy, and self-assured, reflecting not just a particular style of dressing, but a broader sense of identity and presence.

Bridging Fashion with Everyday Life

Co-founder and Co-CEO of REVOLVE, Michael Mente, remarked, “After more than 20 years of observing our customers and the changing landscape, we felt we had the right moment to create something distinctly our own.” With the launch of REVOLVE Los Angeles, the brand aims to fill a genuine gap in the market, focused on occasion dressing that resonates deeply with its customer base.

The price range for the collection spans from $200 to $3,500, and it caters to various body types with sizes ranging from XXS to XL. This thoughtful approach to inclusivity reflects the modern woman's needs and desires in today’s fashion landscape.

Chief Brand Officer Raissa Gerona emphasizes that the REVOLVE Los Angeles spirit is rooted in freedom and individuality, synonymous with Los Angeles itself. By establishing this new brand, REVOLVE not only aims to create a unique identity for the collection but also bridges the gap between digital and physical retail, allowing customers to engage with the brand in a meaningful way.

As the world anticipates the launch on March 9, REVOLVE Los Angeles is poised to become a significant player in the realm of modern luxury, meeting the needs of a diverse and discerning clientele. Whether you’re dressing for a sophisticated evening or an empowered day out, REVOLVE Los Angeles understands and celebrates every facet of femininity.