#Japan #fitness #Setagaya #FLATTE #funova

Enhancing Standardization for FLATTE's Store Expansion

Funova Inc., which manages the OMO-style fitness brand FLATTE, is taking significant steps to standardize its store development and operational know-how as part of its future expansion strategy. With a goal of establishing 280 stores across Japan by 2030, FLATTE seeks not just to increase its store count, but to create sustainable systems that ensure high-quality customer experiences and operational excellence.

Multiple Fitness Formats Under One Umbrella

FLATTE currently operates three distinct formats:
1. Semi-Personal Gyms
2. Personal Machine Pilates
3. Women's 24-hour Gyms

Each of these formats has unique requirements in terms of size, equipment, staffing, service delivery, and revenue structures. However, many common operational areas exist, such as reservations, payment systems, customer management, recruitment, education, marketing, and performance metrics, which can be centralized at the headquarters level.

By gathering insights gained from various locations and leveraging a standardized framework, FLATTE aims to sustain its diverse offerings while maintaining a cohesive operational backbone. This flexibility will allow for tailored expansion strategies that cater to both urban and rural markets and align with regional characteristics and property conditions.

Achieving a Reproducible Model

The company recognizes that each stage of opening a new location, from site selection to operational management post-opening, presents unique challenges. Initially, smaller businesses may rely more on individual employee experiences, but as the number of locations increases, the need for standardized practices becomes paramount.

In this effort, Funova has organized the necessary processes, focusing not just on uniformity but on identifying what can remain flexible between formats versus what should be standardized. This strategic differentiation enables the brand to adapt to local markets while ensuring operational efficiency.

Streamlining Key Processes

The newly refined processes encompass:

• - Site Selection: Beyond mere rental and square footage considerations, factors such as surrounding demographics, customer traffic patterns, competition, and target customers are taken into account. Each format will have specific site requirements to optimize performance.
• - Store Design and Equipment: Each format's design needs are tailored to enhance both customer experience and operational efficiency. Equipment selection and layout will be methodically structured to support both goals.
• - Hiring and Training: With an eye toward the opening timelines, recruitment and training programs are planned systematically. FLATTE is committed to developing trainers through its robust internal education systems as part of its expansion strategy.
• - Pre-Opening Marketing: Marketing initiatives will be designed tailored to local market characteristics, generating brand recognition and attracting members even before doors open.
• - Operational Management: Streamlined processes for daily operations involve customer management, team tasks, reservation systems, and monitoring of performance data.
• - Post-Opening Improvements: An ongoing review of member trends and operational data will help inform future openings and operational optimizations.

Supporting Franchise Expansion

The company’s commitment extends beyond company-owned stores as these systems will also support franchise development. Since franchise outlets often have varying site conditions and market traits, a consistent support system from the headquarters is crucial for success.

Funova is organizing its knowledge base around site selection, opening prep, staffing, marketing, and store management, allowing franchises to leverage insights gained by previous openings effectively. Detailed franchise offerings and support can be explored on FLATTE's contact page: FRANCHISE CONTACT.

Long-Term Vision: Building a Sustainable Infrastructure

While expanding its footprint, Funova is equally focused on creating an infrastructure that fosters quality customer experiences, effective team development, and operational standards that can maintain their high-performance bar across numerous outlets.

With the continuing acquisition of operational data and regional insights from each new store, FLATTE is poised to enhance and refine its store models. The company aims to adapt its operational capabilities to support multiple brands in the fitness and wellness space, leveraging their expertise in store development, training, and management.

About Funova Inc.

Funova Inc. primarily manages the OMO-style fitness studio 'FLATTE,' which also encompasses areas such as store development, franchise programs, personnel training, M&A, and brand revitalization in the fitness and wellness sector.

For more information on FLATTE and its various offerings, please visit the following links:

• - FLATTE: FLATTE
• - FLATTE 24: FLATTE24
• - FLATTE Pilates: FLATTE Pilates

Contact for Media Inquiries

For media inquiries, please reach out to:
Mitsudamura, PR at Funova: [email protected]

Company Profile

• - Company Name: Funova, Inc.
• - CEO: Kyosuke Funakubo
• - Location: 2-16-4 Komazawa, Setagaya-ku, Tokyo
• - Established: April 25, 2019
• - Website: Funova

Through unwavering dedication and systematic adaptation, FLATTE is all set to redefine the fitness landscape, ensuring its growth is sustainable and impactful.