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Make-A-Wish: Honored Among the Most Admired Employers

In a remarkable achievement, Make-A-Wish has secured the 20th position in Morning Consult's 2024 list of the "Most Admired Employers," standing out as the second most admired nonprofit organization. As the nonprofit celebrates its 45th anniversary in 2025, this recognition underscores the profound impact it has made in the lives of children battling critical illnesses. In a landscape dominated by corporate giants like Google and Microsoft, Make-A-Wish proves that its mission resonates deeply with the public and stakeholders alike.

The annual rankings compiled by Morning Consult focus on the organizations that U.S. adults admire most. Make-A-Wish's consistent commitment to creating life-altering experiences through wish granting has helped elevate it to this prestigious position. The nonprofit has also earned accolades as one of the top trusted brands in the sector, being named the second most trusted nonprofit overall. Notably, it is ranked first among demographic groups such as Gen Z and Hispanic audiences, reflecting its widespread trustworthiness and reputation.

Leslie Motter, president and CEO of Make-A-Wish America, expressed pride in this recognition: "We are incredibly proud to be recognized as one of the nation’s most admired brands. We know that wishes can forever change the lives of wish kids and their families, and it's a privilege and honor that the public entrusts us to carry out this life-changing work.” Such sentiments reinforce the organization's mission-driven approach and its ethical responsibilities to wish kids.

But the external admiration for Make-A-Wish is not without a solid foundation. An internal Gallup Q12 Employee Engagement survey revealed that the nonprofit's national office scored at or above the 95th percentile in eight out of twelve vital engagement questions. Staff members highlighted areas such as professional development, support, and recognition as key factors reflecting their positive experiences within the organization.

Moreover, Make-A-Wish's robust workplace culture has not gone unnoticed. The organization was lauded as a Culture Innovator in the 2024 Best Culture Awards, a recognition awarded by the employee engagement platform, Kudos. This accolade speaks to Make-A-Wish’s dedication to fostering an inclusive and supportive work environment, continually evolving its practices to inspire and empower employees.

In recent years, the nonprofit has introduced several initiatives aimed at enhancing employee engagement. These include launching Employee Resource Groups (ERGs), implementing inclusive leadership programs, expanding family health benefits, and providing training focused on process improvement and change management. Through these measures, Make-A-Wish demonstrates its commitment not only to its mission but also to the well-being and growth of its workforce.

Make-A-Wish offers diverse employment opportunities, catering to various work preferences, such as remote, hybrid, and in-person roles through its numerous local chapters, all aimed at fulfilling wishes across communities nationwide. For those interested in making a difference and contributing to this noble cause, details about career opportunities can be found on their careers page, wish.org/careers.

About Make-A-Wish: Founded in Phoenix, Arizona, Make-A-Wish has served as a beacon of hope and joy for over four decades, creating life-changing wishes for children struggling with critical health issues. Boasting a network of more than 20,000 volunteers and generous donors across the country, the organization has granted over 585,000 wishes worldwide and continues to pursue its mission to bring the healing power of wishes to every child in need. To learn more about the profound ways in which Make-A-Wish impacts lives, visit their website at wish.org.