Mirai Resort Collaborates with Aichi Shukutoku University for Future of Hospitality

Mirai Resort and Aichi Shukutoku University Collaboration

On September 10, 2025, Mirai Resort, operating the Hinode Onsen Shiki no Ori Hanaya in Achi Village, Nagano, engaged in a meaningful exchange session with students from the Aichi Shukutoku University’s Noguchi Seminar, which focuses on tourism and hospitality. This meeting marks a significant collaboration aimed at exploring future opportunities in the tourism sector.

Event Overview

During the exchange, Mirai Resort's CEO, Fumiya Suzuki, delivered a compelling lecture titled "Opening Up the Future of Local Inns - Strategies and Differentiation through Rebranding." The lecture set the stage for a robust discussion among students, who shared insights and experiences related to the 'Minami Shinshu Wine Tourism.' They vigorously debated the prospects for the tourism industry and potential local revitalization strategies arising from those discussions.

Background of the Initiative

Mirai Resort has plans to undertake a rebranding initiative for Hinode Onsen Shiki no Ori Hanaya in the spring of 2025. While maintaining the essence of traditional Japanese hospitality, the resort aims to harness technology to create innovative experiences for its guests. This exchange meeting was established to give students a platform to think critically about tourism and hospitality based on their firsthand experiences, ultimately contributing to the sustainable development of the local community and tourism industry as a whole.

Objectives

The primary objectives of this initiative are:

- To contribute to developing a regionally-focused tourism model in the Hinode Onsen area.
- To allow students and local businesses to engage in direct dialogue, encouraging a re-examination of the essence of hospitality and tourism.
- To integrate young generations' perspectives into local revitalization efforts, supporting the realization of sustainable tourism.

Recruitment Efforts for New Graduates

Mirai Resort actively collaborates with educational institutions like Aichi Shukutoku University. Through such partnerships, they are driving initiatives aimed at connecting local communities with the youth. The resort is on the lookout for motivated young talents aspiring to contribute to the local economy and tourism industry, regardless of whether they are local residents. This commitment not only fosters talent but also prepares the next generation to play a pivotal role in the future of the hospitality sector.

Future Prospects

Moving forward, Mirai Resort plans to continue leveraging Hinode Onsen Shiki no Ori Hanaya as a base for collaboration with universities and local organizations. Their future initiatives will include:

- Creating spaces for engagement and collaboration with students and researchers.
- Jointly developing tourism content that utilizes regional resources.
- Innovating new experiential value by blending technology with traditional hospitality approaches.

About Mirai Resort

Mirai Resort is a startup committed to connecting Japan's longstanding ryokan culture with the future. Based in Tokyo’s Minato Ward, the company operates the Hinode Onsen Shiki no Ori Hanaya and aims to provide guests with memorable experiences that will linger long after their visit. Beyond merely running ryokans, Mirai Resort has expanded into consulting and beauty services utilizing regional resources, all while striving for meaningful local revitalization. Through their future-oriented, community-focused approach, Mirai Resort aims to contribute significantly to the evolution of Japan's tourism industry.