SHOWA Logo to Appear on Kashima Antlers Uniform Shorts Starting 2026

SHOWA Industries and Kashima Antlers Team Up for 2026

In an exciting development for both sports fans and corporate partners, SHOWA Industries Co., Ltd. has announced that its logo will be displayed on the official uniform shorts of the Kashima Antlers starting in the 2026/27 Meiji Yasuda J1 League season. This initiative marks a significant milestone in their long-standing partnership, which has spanned since the inception of the J-League.

Based in Chiyoda, Tokyo, SHOWA Industries has been a dedicated supporter of the Kashima Antlers, aiming to enhance their support through this new logo placement. The logo will be prominently featured on the front left hem of the team’s shorts, becoming a part of the players’ attire as they take to the field.

The partnership reflects SHOWA Industries' commitment not only to sports but also to its corporate philosophy: "From a single possibility, we expand value and create daily happiness together." This mission underlines the company's dedication to addressing social challenges and pursuing sustainable growth through business activities. By partnering with the Kashima Antlers, SHOWA aims to contribute to the development of the local community through the power of sports.

This collaboration is more than just a branding opportunity; it signifies a deeper connection between the company and the football club, fostering a shared vision that resonates with fans and reflects the values of teamwork and community support. The Kashima Antlers, known for their competitive spirit in the J-League, will carry the SHOWA logo with pride, symbolizing the synergy between sports and corporate partnership.

As the 2026/27 season approaches, fans can look forward to not just the thrilling matches but also the visual representation of this partnership on the players' uniforms. The anticipation surrounding the integration of the SHOWA logo will undoubtedly enhance the excitement for supporters, adding another layer of pride to the Kashima Antlers’ identity.

For those unfamiliar with the background, the Kashima Antlers are one of Japan's most successful football clubs, rich in history and impressive track records, earning them a dedicated fan base. On the other hand, SHOWA Industries has built a reputable presence in the market, known for its focus on quality and innovation.

As these two entities continue to align their goals and aspirations, there is great optimism for what the future holds. Their collaboration is set to not only elevate the status of both the football club and the company but also inspire the local community in Kashima and beyond.

For further details about SHOWA Industries and their initiatives, visit their corporate website. For media inquiries related to this partnership, representatives can reach the Corporate Communication Office at SHOWA Industries via phone at +81 3-3257-2042, directed to Sekiguchi.

Stay tuned for the upcoming season as the SHOWA logo takes center stage on the uniforms of Kashima Antlers players, representing a fusion of sport and enterprise that champions community and excellence.