#Japan #Shibuya #VTuber #Mawari #Life Like a Live!

Meet Your Favorite VTubers at the 'Life Like a Live!' Halloween Pop-Up Event

Mawari Corp., Virtual Avex, and Brave group are set to celebrate the popular virtual idol festival, "Life Like a Live!" with an exciting pop-up event called 'The Halloween Showcase - Powered by Mawari' from October 18 to 26, 2025, in Shibuya, Tokyo. This event promises a unique opportunity for fans to interact with virtual idols and experience cutting-edge XR technology.

A New Type of Interaction

The highlight of the event will be the Virtual Meet & Greet (V-MeeGree) experience powered by Mawari's state-of-the-art XR technology. Fans can enjoy a one-on-one interaction with life-sized VTubers, creating a bridge between the virtual and real worlds. What sets this apart is the presence of the Mawari ambassador character, Miyoko, who will also join in to support the event.

This marks the second official event under the "vTubeXR Early Access Program," following its successful debut at the Osaka Kansai Expo. As a city-centric showcase, it brings the ever-evolving fan experience closer to enthusiasts, making the interaction with favorite characters more accessible.

What to Expect at the Event

Virtual Meet & Greet Experience

Using XR devices, attendees will be able to engage with life-sized versions of their favorite VTubers. This immersive encounter allows fans to hold a private conversation, making it a one-of-a-kind experience that hasn’t yet gained widespread popularity in the public sphere. This exclusive opportunity to converse with VTubers in 3D will be the highlight of the Halloween event, showcasing the newest advancements in fan engagement.

To witness the exhilarating atmosphere, check out the video showing what it feels like to meet a VTuber up close!

Exhibition and Merchandise

The event will also feature exhibitions highlighting the rich history of 'Life Like a Live!' including displays related to its 10th edition and panels featuring participating VTubers. Various merchandise aligned with the event will be available for fans to purchase, allowing them to take home a piece of the experience.

More About 'Life Like a Live!'

'Life Like a Live!' is one of the leading virtual idol festivals that began in 2020. It has successfully hosted nine online festivals, drawing in over 200,000 participants. The upcoming festival will celebrate its 10th edition, featuring a total of 57 VTubers performing from October 10 to 12, enhancing the fan experience even further. This pop-up event serves as a bridge, extending the excitement of the festival into the real world.

Event Details

• - Event Name: The Halloween Showcase - Powered by Mawari
• - Date: October 18-26, 2025, 11:00 AM - 7:00 PM
• - Venue: Tokyo Anime Center in DNP PLAZA SHIBUYA (Shibuya MODI 2F)
• - Access: Event Location

Key Features Include:

• - Exhibitions showcasing the history and participating VTubers
• - Opportunity for a Virtual Meet & Greet experience featuring VTubers
• - Sale of 'Life Like a Live!' and Mawari branded merchandise

Participating VTubers Include:

• - Akatsuki Mikado
• - Asakura Anzu
• - Kyonshi Ci-chan
• - And many more!

Each admission ticket comes with a limited edition mini badge. Tickets will be available on October 5, 2025, at 7:00 PM through the event's official site.

Future Prospects

Mawari, Virtual Avex, and Brave group are committed to continuously delivering innovative experiences to VTuber fans worldwide as they promote the ever-growing VTuber culture.

For any inquiries about the event, contact Mawari's public relations team at [email protected].