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Enito Group's Commitment to Combating Online Scams

Enito Group, the parent company of popular Japanese matching applications 'with' and 'Omiai', is taking significant steps to tackle the increasing threat of online scams, particularly investment and romance fraud. In a recent initiative, they have partnered with the Hyogo Prefectural Police to raise awareness and educate users about the dangers associated with these scams. This collaboration marks the fourth instance of local police working directly with Enito Group to mitigate online fraudulent activities, following previous partnerships with Chiba, Wakayama, and Hokkaido Prefectural Police.

As of September 2025, the damages caused by SNS-type investment and romance scams in Hyogo Prefecture have reached approximately 9.6 billion yen, with 6.9 billion yen attributed to investment fraud and 2.7 billion yen to romance scams. In response to this alarming rise in scams, the Hyogo Prefectural Police have intensified their public awareness efforts through their official website and YouTube channel, detailing various tactics used by scammers.

Enito Group has prioritized creating a safe environment for users since its establishment, launching the 'Trust & Safety Office' to oversee security measures and monitor fraudulent activities across their applications. They implement a robust system of surveillance, utilizing both automated monitoring and human oversight to actively surveil user activities 24/7. Regular communication with relevant government agencies further strengthens their response to emerging threats.

Under strict monitoring protocols, the company swiftly detects malicious users and takes action, including forced removal from the platform. Those matched with such users receive personalized warnings to help safeguard their experiences. Moreover, if a user attempts to exchange social media contacts before a date, both parties are alerted, underscoring the importance of user safety.

In April 2025, Enito Group formed an 'Advisory Board' comprising legal experts, consumer protection advocates, and academic specialists. This board focuses on addressing social issues surrounding matching apps to enhance safety and compliance.

This recent partnership is part of Enito Group’s broader commitment to fighting fraud, alongside ongoing engagement with police departments, consumer safety organizations, and public awareness campaigns. Through these efforts, they aim to provide clear information on the nature of scams and the protective measures users can take.

In support of these initiatives, the Hyogo Prefectural Police have highlighted the nuances of SNS-type romance scams: con artists foster emotional connections through social networks and matching apps, ultimately leading victims to invest under false pretenses. They encourage residents utilizing matching platforms to remain vigilant and consider resources available through police channels and partnerships like that of Enito Group.

Future Directions

Enito Group is not only addressing existing challenges but is looking towards the future. They aspire to be a 'lifestyle infrastructure' supporting a wide range of life events that stem from meaningful connections. Their strategic focus is on providing diverse experiences and maintaining high standards of safety and integrity.

As the relevance of matching apps continues to grow—over 25% of marriages now begin through these platforms—Enito Group stays committed to evolving services through technology, including AI and machine learning, fostering an environment where safe and sincere interactions thrive.

With over 20 million combined members and matching successes exceeding 200 million, the group's approach is particularly timely and vital for a society increasingly reliant on digital connections.

Enito Group operates under the philosophy of linking people through meaningful connections, represented by their name combining 'en' (meaning connection) and 'ito' (meaning thread in Japanese). Their ongoing mission is to harness technology and user engagement in delivering a safer, more rewarding experience for everyone looking to build relationships in an ever-changing digital landscape.