#Brazil #São Paulo #Specialty Chemicals #Indovinya #Indorama Ventures

Indovinya Unveils New Brand Positioning

Indovinya, operating under the umbrella of Indorama Ventures, has launched a new brand identity that reflects its dedication to the transformative power of chemistry. This strategic initiative not only strengthens the company's presence in the specialty chemicals and surfactants sector but also aligns it with contemporary industry trends.

A New Era of Identity
The rebranding marks a significant turning point for Indovinya, as it seeks to solidify its identity as a modern organization tailored to meet the evolving needs of customers and the challenges of the future. In this endeavor, the company aims to underscore its vision for innovation and sustainability in chemical solutions, thereby enhancing its position as a global leader in the sector.

The new tagline, "Your needs, our chemistry," speaks volumes about Indovinya’s core mission. It emphasizes the company's commitment to leveraging chemistry as a catalyst for positive change, offering innovative solutions that cater to the needs of customers and the planet alike.

Commitment to Innovation and Sustainability
Indovinya employs a robust workforce of approximately 3,000 employees across 10 countries, embarking on this transformative journey with a mission encapsulated by "Innovating today for a better tomorrow." This positioning is not merely a slogan but reflects a dual commitment to cutting-edge innovation coupled with sustainability, which permeates every aspect of the company’s operations.

The organization boasts an impressive infrastructure, comprising 15 manufacturing plants and seven dedicated Research and Development (R&D) centers. The company employs over 200 professionals devoted to driving innovation, supported by more than 500 pending patent applications—many developed through collaborations with a wider innovation ecosystem. This extensive network of R&D illustrates Indovinya's proactive approach to maintaining its strategic edge in a competitive marketplace.

Impacting Daily Lives Globally
As the leading surfactant producer in the Americas, Indovinya’s products play a crucial role in the everyday lives of billions. The company's solutions cater to diverse industries, including household cleaning products, personal care, agriculture, coatings and construction, energy resources, and health and nutrition. These applications highlight the versatility and importance of Indovinya's offerings in facilitating both everyday conveniences and more significant industrial applications.

A Vision for Sustainability
With a long-term sustainability strategy that outlines ambitious public goals for 2025, 2030, and beyond, Indovinya is making notable strides in sustainable product development along with water protection initiatives and strong Environmental, Social, and Governance (ESG) ratings. The company’s commitment to responsible operational practices can significantly contribute to a more sustainable future.

Looking Ahead
As a member of the Indorama Ventures family, which is publicly traded in Thailand and recognized as a leader in sustainable petrochemicals, Indovinya is poised to continue revolutionizing the chemistry sector. Indorama Ventures employs around 25,000 individuals worldwide and generates substantial revenues across various essential markets, including food, beverages, textiles, pharmaceuticals, and personal care products.

The future for Indovinya looks promising as it strives to create materials that are both innovative and environmentally responsible while aiming to elevate the quality of life for millions around the globe. With their strategic focus on innovation, collaboration, and sustainable solutions, the company's objective remains clear: to shape an advanced chemical industry built on the principles of responsibility and cutting-edge technology.