Kokotori Launch
2025-07-15 01:50:59

Introducing Kokotori: A Conversation-Based Travel Program to Boost Mental Wellness

Exploring the Power of Travel with Kokotori



In a groundbreaking initiative, JTB Corporation is set to launch a unique travel program, 'Kokotori', on July 15, 2025. This program is designed to restore mental vitality through interactive discussions with travel professionals. It embraces the concept of quantifying the psychological benefits of travel, a phenomenon termed 'the power of travel'.

Validation Through Research


The program's efficacy has been affirmed through a rigorous series of tests aimed at evaluating the 'power of travel', particularly its positive impact on mental well-being.
  • - Research Methodology: Participants engaged in discussions (via an online meeting tool) with experienced guides from JTB, who are proficient in travel planning and sales. Two sessions ran through this program, each lasting around 50 minutes, conducted within one to two weeks.
  • - Evaluation Results: Those interested in a deeper understanding of the findings can visit the official Kokotori site at Kokotori Official Site for further insights, including comments from Professor Shinichi Suzuki of Waseda University’s Graduate School of Human Sciences, who contributed his expertise to the evaluation.

Overview of the Kokotori Program and Future Prospects


Kokotori aims to rejuvenate enthusiasm and energy through thematic conversations centered around travel experiences. With the guidance of JTB staff members—who bring a wealth of travel knowledge and experience—participants can reflect on joyous memories or articulate dreams of future journeys. This program is not just about reminiscing; it is about enhancing subjective happiness and gradually reigniting motivation and vitality.
JTB plans to partner with various entities such as corporations, local governments, elder care facilities, and healthcare institutions to offer this supportive mental health initiative.

Meet the Kokotori Travel Guides


Kokotori travel guides are expertly trained facilitators possessing extensive travel knowledge and experience from JTB. They have undergone specialized training in facilitating conversations within the program, allowing them to match users with suitable guides based on their travel interests and backgrounds. Profiles of selected guides will be made available to participants for personalized engagement.

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Contact Information for Partners and Corporate Development Inquiries


For inquiries regarding partnership with individual customers or business development, please contact:
JTB Business Solutions Medical Division, Sales Promotion Section
Phone: 03-5909-8684
Email: kokotori01@jtb.com
Operating hours: 09:30 – 17:30 (excluding weekends and holidays)

Media Inquiries


For media-related inquiries, please reach out to:
JTB Public Relations Office
Phone: 03-5796-5833 (Tokyo)
Phone: 06-6260-5108 (Osaka)


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Topics Health)

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