#Japan #Tokyo #Oral Care #Electric Toothbrush #Philips Sonicare

Philips Sonicare Introduces Five New Models

Philips Japan Inc., a company well-known for its innovative personal health solutions, has launched five new electric toothbrush models under its Sonicare brand. The new models are set to be available starting September 17, 2023, through major retailers, Amazon, and the Philips official online stores.

As the leading electric toothbrush brand in Japan for the past 18 years, Sonicare is designed in collaboration with dental experts, standing out with its Sonic technology that generates approximately 31,000 strokes per minute, effectively removing plaque through gentle vibrations combined with the flow of saliva for thorough cleaning. The newly released models, Sonicare 7100, 6500, 6100, 5500, and 5300 have been upgraded with an automatic power adjustment function that ensures a consistent cleaning experience even in hard-to-reach areas like the back teeth.

Key Features of the New Models

1. Automatic Power Adjustment: The newly integrated motor adjusts the vibration power automatically. This innovative feature guarantees stable brushing for hard-to-reach areas, making it easier to maintain oral hygiene.

2. Enhanced Plaque Removal: The premium clean brush head is designed to conform closely to teeth and gums, allowing bristles to effectively reach those tough spots, increasing plaque removal by up to 10 times compared to manual brushing. This improvement is largely due to its rubber base, which absorbs excess pressure while cleaning.

3. Compact Design: The smaller motor design has led to a 5% reduction in height and a 12% decrease in weight compared to previous models, making it more portable and suitable for various environments like home or travel.

4. Long-lasting Battery Life: A full charge lasts approximately three weeks, significantly reducing the hassle of frequent recharging while allowing for consistent daily use.

5. Customizable Brushing Modes: Users can choose from three modes (Clean, Sensitive, and White) and three intensity levels, offering a total of nine brushing settings tailored to individual preferences.

6. Easy Start Feature: This feature gradually increases the brushing power over the first 14 uses, making it accessible for beginners to adapt seamlessly to electric brushing.

7. Smart Integration with Sonicare App: Bluetooth connectivity allows users to pair their toothbrush with the Sonicare app. This personalized app tracks brushing frequency, duration, and strength, offering customized tips and guidance to enhance your brushing routine.

Launch and Availability

The new Sonicare models will be available for purchase beginning September 17, 2023. Sonicare 6100 model will become available in dental channels starting September 22, 2023. Customers can find the models at major electronics retailers, online platforms like Amazon, and on the Philips official store on online marketplaces like Rakuten and Yahoo Shopping.

In essence, Philips Sonicare continues to lead the market with a focus on innovative dental care solutions tailored to meet consumer needs. With these new models, users can expect not only effective plaque removal but also an enhanced, personalized oral care experience that emphasizes convenience and technology.

For detailed product information, check the links for each model online:

• - HX7420/10
• - HX7421/11
• - And others across the Sonicare range.

About Philips Japan

Philips Japan, established in 1953, is dedicated to improving health and quality of life through innovative technology. As a leader in health technology, Philips focuses on solving Japan's health and medical challenges amidst an increasingly aging population. The company's extensive presence includes approximately 2,000 employees working across 70 locations nationwide.

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHI) is a global leader in health technology, dedicated to improving people's health and well-being through innovation. With a strong foundation in advanced technology, Philips offers tailored personal health solutions and professional health solutions for healthcare providers and their patients. The company is headquartered in the Netherlands and operates in over 100 countries worldwide, aiming for sales of 18 billion euros by 2024, employing about 69,700 people globally.