Discover ALAENA: France's Organic Skincare Brand Debuts in Japan

ALAENA: A Touch of French Organic Skincare in Japan

The renowned French organic skincare brand, ALAENA, hails from the charming coastal town of Biarritz in the Basque region. Founded in 2012 by Sylvie Perez, ALAENA is making a monumental entrance in Japan with its inaugural pop-up shop at Isetan Shinjuku's Beauty Apothecary, set to run from March 25 to March 31, 2026. This event marks an exciting milestone for the brand as it expands its reach and introduces the unique essence of French organic skincare to beauty enthusiasts in Japan.

A Brand Commitment to Sustainability

At the heart of ALAENA’s philosophy is a commitment to sustainability. The brand is characterized by its luxurious use of natural plant-based ingredients, delivering high-quality and straightforward formulas that are kind to the skin and environmentally conscious. Each product is ECOCERT COSMOS certified, ensuring that over 95% of the ingredients are derived from natural sources, and at least 20% of the total ingredient weight comes from organic farming.

Currently, ALAENA's products are available at the prestigious Hotel The Mitsui Kyoto Spa, frequented by luxury travelers from around the globe. During the pop-up event, Alaia Perez, the youngest daughter of Sylvie Perez, will be there to personally introduce the brand's philosophy and product range to visitors, offering a unique opportunity to connect directly with the brand's heritage.

Special Experiences and Promotions

Visitors to the pop-up will be treated to an exclusive experience: a complimentary hand treatment provided by a certified therapist. Attendees will have the chance to feel the textures and benefits of ALAENA's products on their skin. After the treatment, guests will receive a customized sample (3mL) of a face mask tailored to their skin type, perfect for continuing the pampering at home.

Featured Products: Luxury Meets Nature

Among ALAENA’s standout products is the Uile Fleur (Beauty Oil), priced at ¥21,780 for a 100mL bottle. This signature item is a versatile oil suitable for hair, face, and body. Formulated with a blend of four organic oils—Jojoba seed oil, Buriti fruit oil, Jojoba seed oil, and Raspberry seed oil—it envelops the skin in moisture while imparting a delicate fragrance from century-old rose petals.

Another star product is the Masque Fruite (Peeling Mask), retailing at ¥22,176 for 50mL. This innovative mask is loaded with five plant-derived fruit acids that gently refine skin texture, making it ideal for a time-efficient skincare routine; simply apply and rinse after 10 minutes.

For those seeking a refreshing scent, ALAENA offers EAU ALAENA (Fragrance Water), a 100mL bottle priced at ¥16,456. Infused with the essence of Damask rose water and aloe vera, this alcohol-free fragrance hydrates the skin while offering an invigorating burst of green and floral aromas.

Meet Alaia Perez

As a crucial member of the ALAENA team, Alaia Perez oversees the brand's international spa ventures while actively fostering new business development and collaborative events across locations like Biarritz, Paris, and the United States. With a philosophy rooted in skincare science, well-being, and the harmony of nature, she is committed to sharing the ALAENA ethos with a global audience.

Event Details and Special Offers

The pop-up shop runs from March 25 to March 31, 2026, at Isetan Shinjuku’s main building, on the second basement level in the Isetan Beauty Apothecary. Additionally, customers who spend ¥50,000 or more (first 15 customers) will receive a complimentary facial treatment ticket (30 minutes), providing them with a chance to experience the brand's spa methodologies first-hand.

Visit ALAENA's Official Websites:

- France: ALAENA Official Site
- Japan: Vicela ALAENA

For media inquiries, contact Vicela Japan Co., Ltd.
Address: 3-9-8 Kita Aoyama, Minato-ku, Tokyo, 107-0061, Japan
Phone: 03-6433-5571 (General)
Email: [email protected]