#Japan #Tokyo #Sumitomo #MIMARU #Any Wear

Transforming Travel for Families: MIMARU's New Clothing-Sharing Initiative

In a groundbreaking partnership with Sumitomo Corporation, MIMARU, the popular apartment hotel chain in Japan, has announced the launch of a remarkable clothing-sharing service aimed specifically at international family travelers. This initiative, dubbed "Any Wear, Anywhere," is set to begin on January 19, 2026. With the reservation process commencing on January 7, 2026, this service seeks to alleviate the burden of packing and transporting clothes, promoting a more sustainable, hassle-free travel experience.

Addressing the Challenges Faced by International Families

Family travelers visiting Japan often grapple with the challenge of packing clothing suitable for the local climate for each family member, leading to cumbersome luggage. Moreover, disposing of unused or unnecessary clothing and luggage while traveling is an ongoing concern. To mitigate these travel-related stresses, MIMARU has been proactive in introducing services designed to enhance the convenience for international family guests, including the previously launched same-day luggage delivery service, "Luggage Delivery by MIMARU."

By integrating the "Any Wear, Anywhere" service, MIMARU is expanding its offerings of shared clothing tailored for families, enhancing the selection in terms of sizes and item compositions for a more diverse range of needs. This initiative will operate as a trial period until March 2026, during which user data and feedback will be analyzed to make further improvements.

The "Any Wear, Anywhere" Experience: A Sustainable Clothing Solution

Launched in July 2023 by Sumitomo Corporation, the "Any Wear, Anywhere" service allows travelers to pre-select a set of clothing suited to their visit's season and purpose via an online platform. This approach eliminates the need to bring excessive clothing from overseas, thereby reducing CO₂ emissions and promoting sustainable tourism. With the new addition of MIMARU as a participating partner, the service will cater specifically to families traveling with children, ensuring that the clothing sets are well-suited for their needs.

Simplifying Pre-Travel Preparations

This innovative service streamlines pre- and post-travel clothing organization, allowing families to travel light. By pre-selecting clothing online, guests can avoid the hassle of packing while also ensuring that they receive garments ready for immediate use upon check-in at MIMARU. Upon return from their trip, travelers can simply return the borrowed clothing at their convenience.

Launch Information

• - Service Start Date: January 19, 2026
• - Reservation Start Date: January 7, 2026
• - Reservation Method: Online pre-reservation (exclusive to MIMARU guests)
• - Pickup and Return: Collected at MIMARU and returned from any domestic location within 30 days
• - Link to Service: Any Wear Anywhere

Tailored Clothing Sets for Family Travelers

Understanding that 90% of MIMARU’s guests are international families, MIMARU has curated clothing sets specifically designed for family travelers. Guests can simply choose outfits based on the season and travel purpose, which will be ready for pickup upon arrival.

Feedback from Participants

Past users of the "Any Wear, Anywhere" service have expressed their excitement and satisfaction:

• - "I didn’t own winter clothes, and with kids growing quickly, it was more cost-effective to rent clothes rather than take bulky items in suitcases." (40s Female, Singapore)
• - "The fit and look of the clothes were perfect for exploring Tokyo, and I had more room to shop because my suitcase wasn’t full!" (70s Female, Australia)
• - "Having clothes waiting for me at the hotel was so convenient, and I returned them simply at the front desk! They were clean and of great quality!" (50s Female, USA)

Vision for Enhanced Family Travel Experiences

MIMARU aims to provide an exceptional environment for families from around the world to enjoy their stay in Japan. The burden of large suitcases, especially in winter, combined with the hassle of packing and unpacking can cause significant stress. By gathering real feedback through this initiative, MIMARU seeks to refine their services and enhance overall family travel satisfaction further.

Conclusion

The MIMARU apartment hotel offers spacious accommodations equipped with kitchens and living-dining areas, seamlessly catering to contemporary family needs with a strong focus on comfort and convenience. With over 40% of its guests being international families, MIMARU is set to redefine the standards of family travel in Japan with sustainable practices and innovative services. The future is bright for family adventurers looking to explore Japan with ease.

About Companies

Sumitomo Corporation

Based in Tokyo, Sumitomo Corporation (TYO: 8053) operates with a strong global network, engaging in a diverse range of industries and is committed to creating value for society.

Cosmos Hotel Management

Operating the highly popular MIMARU apartment hotels, Cosmos Hotel Management is dedicated to providing a comfortable and enjoyable experience for family travelers visiting Japan.

For more information about their sustainability initiatives and family-friendly services, visit the official websites: MIMARU and Sumitomo Corporation.