Genie Recognized as an Advanced Technology Partner by LINE Yahoo

In a significant achievement for Genie, a marketing technology company based in Shinjuku, Tokyo, it has recently been recognized as an "Advanced" Technology Partner in the Communication sector of the LINE Yahoo Partner Program. This program, initiated by LINE Yahoo Corporation, aims to provide enhanced marketing solutions and support tailored to specific areas of expertise.

Overview of the LINE Yahoo Partner Program

The LINE Yahoo Partner Program is designed to actively promote solutions for marketing and customer experience challenges using the capabilities of LINE and Yahoo! JAPAN. This initiative categorizes partners into various groups such as Sales Partners, Technology Partners, Network Partners, and Adtech Partners. Each category includes ad agencies and service developers that excel in their specific domains.

Within this framework, partners are evaluated and certified according to rigorous standards. For instance, the Sales Partner category includes distinctions such as Certified Partner, Store Promotion Partner, Ads Operation Badge, and Ads Policy Badge. Similarly, the Technology Partner category is subdivided into segments focusing on Communication, Advertising, Promotion, and LINE Mini-App development, ensuring a comprehensive evaluation of each partner's capabilities.

What Does Technology Partner Mean?

As a newly minted Technology Partner, Genie stands out by providing technical support for implementing marketing solutions and API-related services centered around tools such as LINE Official Accounts, LINE Ads, LINE Recruitment, and LINE Mini-Apps.

The evaluation process for the Communication sector of the Technology Partner category measures a partner’s ability to collaborate with LINE Yahoo, share tool specifications, and respond effectively to any changes implemented by LINE Yahoo. Furthermore, the certification reflects a partner's dedication to maintaining the required technical specifications. The most distinguished partners receive titles such as