Exciting New Jinbee Products Inspired by the Colorful Donut Island Theme

San-X Co., based in Chiyoda, Tokyo, has just announced an exciting new product lineup featuring their beloved character, Jinbee, themed around the whimsical concept of 'Jinbee and Donut Island'. Set to hit stores and online shops across Japan in mid-March 2026, this new collection promises to delight fans of all ages.

The latest theme showcases Jinbee enjoying life in a colorful world filled with donuts, blending cuteness and fun into every product. Among the featured items are adorable donut-shaped pouches, plush toys of Jinbee nestled in donuts, and even cushions designed to look like Jinbee-inspired donuts. With this collection, fans won't just want to collect items—they'll want to indulge in the playful charm of Jinbee's donut paradise!

The 'Jinbee and Donut Island' Theme

To give you a taste of what to expect, here's a sneak peek into the whimsical world:

One day, I discovered a mysterious island with a hole in the middle.

It was filled with a sweet scent.

Inside the hole…

An enticing world full of donuts awaited me! 🎉🍩

A Sneak Peek at New Products

San-X offers a variety of items that fans can look forward to, including:

- Memo Pads (385 JPY each): Four delightful designs.
- Clear Holders (198 JPY each): A4 size for all your organizing needs.
- Sarasa Multi Pen 4+1 (1,210 JPY): A stylish pen with four colors and a mechanical pencil.
- Stickers (220 JPY each): Perfect for personalizing your belongings.
- Pen Pouch (1,980 JPY): A versatile storage solution.
- Donut-Shaped Pouch (2,530 JPY): Made from faux leather.
- Mini Tote Bag (2,750 JPY): Crafted from canvas with a magnetic button.
- Plush Toys (1,320 JPY each): Four cute types of 'handy' Jinbee collectibles.
- Super Mochimochi Plush (1,760 JPY each): Made from a plush material offering ultimate softness.
- Super Mochimochi Cushion (2,860 JPY): Experience comfort and cuteness with this cushion.

Classic Jinbee Products

In addition to the new items, a beloved classic is making a return: the hanging Jinbee plush toy! Perfect for adding a charming touch to any bag or accessory, these are available in four different designs for just 1,100 JPY each.

Who is Jinbee?

Jinbee is characterized by his enormous heart and gentle attitude, mirroring the vastness of the ocean. He is a friendly giant who attracts many friends and serves as a gathering point for everyone. Jinbee truly embodies the spirit of kindness and is a comforting presence in the lives of many.

To explore the delightful world of Jinbee and learn more about the upcoming products, be sure to visit the following links:

About San-X

San-X is known for creating over 1,000 original characters like Rilakkuma and Sumikko Gurashi. They excel at transforming these characters' quirky charm into products, licensing deals, various events, and engaging media, sharing them with the world. Their characters, while visually adorable, offer a humorous and tender touch, appealing to a wide audience.

©2026 SAN-X CO., LTD. ALL RIGHTS RESERVED.