#Japan #Tokyo #Laundrin #Good Tea Time #Hirano Sho

Enjoy a Premium Tea Experience with Laundrin at 109 Cinemas

Laundrin, a prestigious home care brand, has teamed up with 109 Cinemas to create a unique sensory experience for movie lovers across Japan. From March 1 to March 28, 2026, audiences can indulge in the soothing world of Laundrin's tea fragrance series, 'GOOD TEA TIME,' set against the backdrop of cinema.

The Campaign Highlights

During this collaboration, select 109 Cinemas will showcase a special commercial featuring the charismatic actor Hirano Sho. The ad, titled "A Glimpse of Hope," will be screened before the feature films, allowing attendees to fully immerse themselves in Laundrin's elegant atmosphere. Additionally, all participating cinemas will offer a unique interactive experience in the restrooms, where patrons can try Laundrin's first-ever hand soap.

Limited Edition Hand Care Sets Available

Starting March 1, customers visiting the cinema shops will also have the chance to purchase the exclusive 'Laundrin TEA Hand Care Set.' Each set includes the aromatic hand soap alongside a hand cream, beautifully packaged with a stylish soap tray. As a special bonus, each purchase comes with a limited-edition leaflet featuring brand ambassador Hirano Sho, so moviegoers will want to act fast as supplies are limited!

Overview of the Campaign Features

• - CM Screenings: The Laundrin commercial will be aired from March 13 to March 26, 2026, at four select theaters, including Premium Shinjuku, Futako Tamagawa, Nagoya, and Osaka Expo City.
• - Hand Soap Experience: For the full duration of the campaign, visitors at 20 theaters will have the opportunity to test the new aromatic hand soap in the women's restrooms.
• - Shop Availability: The hand care set will be available for purchase at nine select cinema locations from March 1.

The hand care set, priced at 3,960 yen (tax included), is perfect for keeping your hands pampered and fresh, featuring three delightful tea scents of White Tea, Oolong Tea, and Green Tea.

Unmatched Quality in Hand Care

The aromatic hand soap promises a rich lather and a fragrant tea scent that soothes while cleaning your hands. Infused with amino acids and ceramides, it protects your skin from dryness, providing a luxurious handwashing experience.

Furthermore, the accompanying hand cream boasts a formulation made of 95% naturally derived ingredients, delivering excellent hydration without any sticky residue. It’s also conveniently sized for on-the-go use, perfect for keeping in your handbag for those busy days.

A Wholesome Experience Awaiting You

Laundrin’s collaboration with 109 Cinemas is a celebration of self-care and sensory enjoyment. From the delightful scents that enhance regular routines to the special hand care product offerings introduced exclusively during this campaign, every aspect is crafted to elevate everyday moments into exquisite experiences.

Laundrin's commitment to providing products that are both luxurious and safe—especially for families—sets them apart in the home care industry. With a philosophy emphasizing connection through fragrance, the brand ensures that every product contributes to a pleasant atmosphere in homes, making them not just a household item but a source of joy.

This innovative campaign not only gives moviegoers a taste of Laundrin's products but also pairs the act of watching a film with a mini escape into a serene tea time atmosphere. So, grab your friends, enjoy a movie, and indulge in this incredible themed experience that Laundrin has meticulously curated for you!

Get ready for a delightful intertwining of cinema and tea elegance at 109 Cinemas, and don’t forget to pick up your limited-edition hand care set while supplies last!

About Laundrin

Established in 2013, Laundrin has rapidly made a name for itself as a luxury home care brand, notably for its classic floral-scented fabric softeners that have dominated sales charts in Japan. The brand’s latest tea fragrance series, ‘GOOD TEA TIME,’ reflects their dedication to connecting with consumers through enchanting scents.

With a focus on quality, safety, and environmental responsibility, Laundrin’s products have become household essentials, ensuring users enjoy delightful fragrances without compromising on care. Explore more about how you can transform your everyday routines into refreshing moments at Laundrin’s official store.