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Branch Basics: A New Era of Safe Cleaning

In an exciting development for environmentally conscious consumers, Branch Basics has recently unveiled its exclusive line of fragrance-free cleaning products at Target stores nationwide. This launch marks a significant moment for the brand, known for its commitment to safe, effective cleaning solutions. These new products arrive in convenient sizes, making it easier for shoppers to switch to a healthier cleaning routine.

Founded in 2011 by Allison Evans, Marilee Nelson, and Kelly Love, Branch Basics originated from the founders' personal health journeys, which highlighted the importance of creating a toxin-free home. The brand has evolved from a search for safe cleaning alternatives into a mission-driven company dedicated to fostering a healthier environment for individuals and families.

This new collaboration with Target is more than just a business move. It represents the brand's commitment to making their products accessible to a larger audience. According to co-founder Allison Evans, the transition into Target allows them to reach consumers who may not have been previously aware of the benefits of using safe cleaning products. "Bringing Branch Basics to Target is a dream come true. It means making human-safe cleaning more accessible than ever," she states.

The product line features pre-filled, ready-to-use bottles designed for immediate use, including All-Purpose, Bathroom, and Stain Removal cleaners. Each item retains the brand's trusted Concentrate formula, a powerful plant-based solution that simplifies the cleaning process by reducing the need for multiple toxic cleaners under the sink. The pre-filled spray bottles are priced at just $4.99 each, while an 8oz Concentrate for refills is available for $9.99, providing an affordable entry point for consumers wanting to transition to safer cleaning solutions.

Tim Murphy, CEO of Branch Basics, expressed excitement about this partnership, emphasizing the company’s mission to ensure everyone has access to safe cleaning products. This move offers a significant expansion beyond the brand’s direct sales model, allowing them to tap into a broader market.

The introduction of Branch Basics products in over 600 Target locations also illustrates the rapid growth of the brand and its commitment to enhancing indoor air quality by eliminating harmful chemicals. Since its inception, Branch Basics has sold nearly two million bottles of its Concentrate formula, showcasing its popularity among those aiming to live more health-conscious lifestyles.

As the brand continues to expand its retail presence, consumers can easily access these products online or at their local Target, contributing to a growing awareness of the importance of safe cleaning practices. As Branch Basics strives to educate the public about healthier choices, it aims to cultivate a movement toward a simpler, safer lifestyle.

This partnership with Target is more than a retail agreement; it is a step towards creating a cleaner, greener future. By bringing innovative cleaning options to a mainstream audience, Branch Basics hopes to transform the way households approach cleaning and wellness.

For more information about Branch Basics and its product offerings, visit branchbasics.com or follow them on Instagram @branchbasics.