BRP Inc. Unveils Exciting Products and Dealer Awards at Club BRP 2027 Event
BRP Inc. Unveils Exciting Products and Dealer Awards at Club BRP 2027 Event
On August 17 to 19, 2026, BRP Inc. held its most significant dealer gathering of the year, known as Club BRP 2027, in Orlando, Florida. This monumental event attracted over 4,400 participants, comprising representatives from more than 1,200 dealerships across an impressive 90 countries. This year’s event served as a grand platform for the global unveiling of the new Sea-Doo and Can-Am product lineups for 2027.
A highlight of the occasion was the introduction of the limited edition 2027 Sea-Doo RXP-X Senna 350, marking a tribute to the legendary Formula One driver, Ayrton Senna, through a partnership with Senna Brand. This exceptional personal watercraft is powered by the all-new Rotax ACE 1630 engine, producing an impressive 350 horsepower.
Further enhancing its watercraft offerings, Sea-Doo also showcased a more robust 2027 Spark lineup, which now features the newly developed Rotax 1000 ACE engine, providing 110 horsepower. Alongside these innovations, a new model in the Spark family, the Spark X, was also announced, expanding consumer options significantly.
In the realm of on-road vehicles, Can-Am spotlighted major enhancements to its 2027 three-wheel lineup. The Ryker, a flagship model in this category, was revealed with significant upgrades to its chassis and powertrain, designed to refine the overall riding experience. Notably, a one-year-only exclusive package, the Ryker Special Series, is set to join the Ryker family, promising unique features for enthusiasts.
Exciting Off-Road Innovations
BRP’s commitment to innovation within the off-road sector was exemplified by the introduction of new models such as the Defender XU, equipped with factory-installed utility features, and the redesigned Defender HD10, which boasts a triple-cylinder engine. The company introduced the Outlander X mr, featuring a MAX configuration tailored for extreme conditions, as well as a trail-ready X package designed for both the Maverick Sport and Maverick Trail.
Moreover, BRP is eager to define the future of off-road vehicles with two visionary concept builds: the Defender Prerunner and the Maverick R XRay. The brand is looking to continue this innovation trend with substantial announcements regarding off-road products every six months for the upcoming four years.
Acknowledging Excellence Among Dealers
In addition to the product launches, Club BRP 2027 was an opportunity to recognize the outstanding achievements of BRP’s dealer network through its prestigious annual awards ceremony. These awards celebrate excellence in customer service, retail performance, market leadership, and overall business success. Among the notable recognitions were:
- - Can-Am ATV and SSV National Dealer of the Year (U.S.): Lone Star Powersports, Abilene, Texas.
- - National Dealer of the Year (Sea-Doo PWC and Pontoon in Canada): Lake Life Powersports, Lac du Bonnet, Manitoba.
David Baker, BRP's Vice-President and General Manager for Powersports North America, expressed pride in their network. He emphasized that every announcement made at the event resonates with their commitment to nurturing strong partnerships with their dealers. He stated: "We are investing in innovative products and programs that enable our dealers to grow successfully and profitably."
Craig Becker from Lake Life Powersports shared his enthusiasm upon receiving the Sea-Doo National Dealer of the Year award, acknowledging the hard work of his team and the importance of their partnership with BRP. In an inaugural move, BRP also recognized exceptional performance in parts, accessories, and apparel (PAA), with awards presented to distinguished dealers contributing positively to customer experiences.
Continuing the BRP Legacy
This year marks a meaningful milestone for BRP as they not only unveil outstanding products but also strengthen their community ties through recognitions that inspire excellence. The commitment to advancing powersports innovation and dealer success sets a promising tone for BRP’s journey into 2027 and beyond.
Headquartered in Quebec, Canada, BRP Inc. continues its legacy as a global leader in powersports products and remains committed to expanding its innovative horizons, much to the delight of its dedicated customer base and dealer network.
Topics Consumer Products & Retail）
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