Zbar Introduces New Campaign to Energize Kids' Adventures with Quality Snacks

Zbar Launches 'Adventure Needs Fuel' Campaign

Zbar, a well-known brand under Mondelez International, has officially launched its latest integrated marketing initiative dubbed "Adventure Needs Fuel." This campaign is designed to energize young, active lives by providing snacks powered by quality ingredients, particularly highlighting organic rolled oats.

The soft-baked energy snack bars and crispy protein bars from Zbar are perfectly crafted for children's small hands, making them ideal for fueling playtime adventures. Importantly, the snacks contain no high-fructose corn syrup, ensuring parents can provide their kids with healthier options.

Valerie Van Arkel, the Director of Marketing for Zbar, emphasized the excitement that each day brings for children. "For kids, every day is brimming with opportunities for fun and new adventures. Whether it's sports, after-school programs, or outdoor activities with family, Zbar’s products are uniquely tailored to support the energy needs of young explorers. Our new campaign will showcase the diverse ways to inspire and sustain this adventurous spirit."

The core message of the “Adventure Needs Fuel” platform is to motivate families to nurture an adventurous spirit among children. By enriching their daily lives, kids can discover the wonders of the world and cultivate a brighter future. The campaign will unfold through a multimedia approach featuring inspirational content, family-centric experiences, event sponsorships, and strategic brand partnerships. Additionally, Zbar will roll out refreshed product packaging featuring vibrant new graphics as part of the promotion.

Since its inception in 2004, Zbar has proudly represented values such as health and quality. The brand was the first from CLIF Bar to achieve USDA organic certification, underscoring its commitment to using organic ingredients. It leverages non-GMO components, ensuring that parents can trust the nutritional value of the snacks.

In Zbar's protein snack bars, kids will find 5g of protein per serving, offering essential nourishment that both parents and children can rely on. Van Arkel noted, "We recognize that when children engage in outdoor activities, they require quality snacks to maintain energy and encourage personal growth. Our campaign aims to showcase how simple it can be to unleash every child's potential for adventure!"

About CLIF BAR – Founded over 30 years ago, CLIF has been producing delicious snacks made with over 70% organic ingredients under the CLIF BAR, Zbar, and LUNA brands. Since 2022, CLIF is proud to be part of Mondelez International, a leading global snacking powerhouse that operates in more than 150 countries and generates an annual revenue nearing $36 billion. Mondelez encompasses many iconic brands, including Oreo, Ritz, and Cadbury, and remains a key player in sustainable business practices as a member of several esteemed stock indices.

For more information about Zbar and its new campaign, please visit Mondelez International's website.