#United States #Charlotte #Financial Planning #Truist Premier #affluent banking

Truist Premier Deepens Commitment to Affluent Clients

In a competitive landscape for affluent consumers, Truist has introduced an expanded strategy with the launch of Truist Premier, a specialized banking experience designed for clients holding $100,000 or more in assets. As the financial sector becomes increasingly complex, this service aims to provide personalized financial planning, expert advice, and a variety of exclusive benefits to help clients navigate their growing financial landscapes.

Research conducted by Truist in collaboration with Morning Consult highlights that while the majority of affluent consumers understand the importance of financial planning, only approximately 53% are currently working with a financial advisor. According to Dontá Wilson, Truist's Chief Consumer and Small Business Banking Officer, clients greatly value personalized interactions and a team that understands their individual stories and financial ambitions. The goal of Truist Premier is to blend digital efficiency with personalized support, ensuring that clients have access to the right tools and advice needed to achieve their objectives.

Comprehensive Support Framework

Truist Premier offers a range of services tailored to the specific needs of its clients. These include:

• - Access to Experts: Clients benefit from relationships with a dedicated team of advisors available through the Client Advisory Center, which provides tailored investment guidance.
• - Tailored Financial Planning: The service connects clients with dedicated Premier advisors alongside investment advisors from Truist Investment Services, ensuring a comprehensive approach to both short-term and long-term financial goals.
• - Holistic View for Business Owners: For Truist clients who are also small business owners, there are enhanced resources that allow for integrated planning of both personal and business financial needs.
• - Innovative Digital Solutions: The recently announced digital financial planning tool caters specifically to clients with higher asset values, enabling them to tailor their financial experience effectively. Future enhancements will further empower clients by offering even more personalized choices.

The Focus on Relationships

Truist recognizes the importance of relationship-building in banking. The introduction of dedicated support staff through the Truist Premier Care Center means clients can expect priority access and coordinated service, allowing for swift resolution of needs and maintaining focus on their financial objectives.

Personalization extends to a more engaged in-branch experience, where AI-driven insights allow bankers to tailor their conversations based on individual client needs and history. The Truist Insights platform, which has already delivered billions of personalized insights, will continue to grow with investments that enhance clients' access to relevant guidance.

Rewarding Partnerships and Experiences

As Truist deepens its relationships with clients, the bank is also committed to expanding its banking benefits and lending discounts, creating pathways for clients to enjoy enhanced rewards as their relationship with Truist grows. The Truist Marquee Checking account represents a recent introduction that offers premium features including priority service and waived fees.

Moreover, Truist emphasizes community-focused engagement, highlighted by events such as the Truist Championship, to reinforce their commitment to relationship-driven banking while providing clients with unique experiences.

Strategic Growth and Client Impact

By launching the Truist Premier brand, the company aims to better define its approach to serving affluent clients, building on an existing strong history while investing strategically in differentiated products and tailored services. Reportedly, the production of Premier deposits has surged by 27% compared to the previous year, demonstrating a positive trajectory.

Scott Stearsman, Truist's Head of Premier and Branch Banking, notes that affluent clients seek partnerships beyond mere transactions. They desire a banking experience that aligns with their goals and evolves with their financial situations. Truist Premier addresses this need by offering a robust combination of advice, support, and meaningful rewards.

Truist Premier operates alongside Truist Wealth, which offers additional guidance and solutions for clients with assets exceeding $1 million. The service ensures that small business clients have the integrated support they need as their goals grow.

To discover more about Truist Premier and its offerings, visit truist.com/premier.