#Innovation #London #Costa Rica #United Kingdom #London Tech Week

Costa Rica's Vision at London Tech Week 2025

Costa Rica is making a notable appearance at the London Tech Week 2025, emphasizing its commitment to innovation, sustainability, and fostering investments. The country aims to position itself as a reliable partner for businesses and investors eager to grow in vibrant and sustainable markets. Amid the global conversation about responsible innovation, Costa Rica stands out with a unique value proposition centered on talent, technology, and sustainability, all integral to offering comprehensive global solutions.

A Comprehensive Overview

In a world increasingly focused on ethical and purposeful innovation, Costa Rica will showcase not only its technological advancements but also its dedication to environmental sustainability. Located at booth number 392, a delegation of Costa Rican tech companies—including WillDom, Pura Vida Growth, WAM Digital, Congero, Square Codex, and Toursys—will present their expertise in software development, digital marketing, AI, and cloud technologies. Moreover, representatives from the Costa Rican Foreign Trade Promotion Agency (PROCOMER) will be on hand to communicate the dynamic nature of the country's ecosystem, recognized for its political stability, skilled labor force, cultural connectivity, and investment-friendly environment.

Laura López, General Manager of PROCOMER, emphasized, "Costa Rica is renowned for its reliable, creative, and sustainable solutions. With our bilingual workforce and competitive investment landscape, we are a strategic ally for companies seeking global expansion. Our participation at London Tech Week 2025 underscores our continuous commitment to innovation and the well-being of our nation."

Interactive Sustainability Experience

An engaging feature at the Costa Rican booth will be an interactive sustainability experience managed by the essential COSTA RICA brand. Attendees are invited to participate in a digital challenge related to the nation’s environmental performance. Each participant who completes the challenge will ‘plant’ a virtual tree that will later be matched with a real tree planted in Costa Rica, effectively transforming digital interactions into tangible climate action. Adriana Acosta, Director of essential COSTA RICA, stated, "We are not here to tell a green story—everyone knows our dedication. We are here to act. This initiative reflects our country branding strategy for 2035 and aims to inspire others to join the transformative journey Costa Rica is leading. Sustainability is not just a buzzword for us; it’s part of our identity."

Learning Lab Session

Additionally, Costa Rica will lead a Learning Lab session titled Natural Intelligence Powering Tech Innovation from Costa Rica, where it will detail its extensive value offering for technology and innovation. This includes bilingual talent, legal assurance, investment readiness, and a development model that deeply integrates sustainability, progress, and social impact.

The delegation from Costa Rica will also engage in targeted investment promotion efforts, including one-on-one meetings with potential investors, visits to multinational companies already operating in Costa Rica, and networking sessions with key figures in technology and biosciences. Plans also include visits to British startup ecosystems to explore collaboration opportunities and foster knowledge transfer, showcasing Costa Rica's commitment to open innovation and sustainable growth.

A Platform for Expansion

The London Tech Week represents an invaluable opportunity for Costa Rica to expand its presence and connect with leading European tech firms. Pablo Arroyo, Managing Director of WillDom Costa Rica, commented, "London Tech Week is not just a place to find inspiration from AI innovators; it is a venue to discover opportunities, absorb global trends, and above all, cultivate personal connections that can evolve into strategic partnerships."

With over 45,000 participants from 90 countries, London Tech Week serves as a strategic platform for PROCOMER and essential COSTA RICA to enhance the global visibility of the nation as a robust, forward-thinking economy. In doing so, Costa Rica aims not only to solidify its reputation but also to engage more actively on the international stage, continuing its legacy of innovation and sustainable development.