#Japan #Adachi, Tokyo #Kida-ya #Tokyo Nama Sabure #Japanese Wa-gashi

A New Frontier in Wagashi: Introducing 'Tokyo Nama Sabure'

Kida-ya, a beloved wagashi shop established in 1955 in Adachi, Tokyo, has launched a delightful new product: 'Tokyo Nama Sabure'. This creation elegantly merges traditional wagashi-making techniques with a gentle sweetness that has been cherished by local communities for decades. The result is a comforting baked treat that is both nostalgic and innovative.

Unlike conventional sablé cookies that crunch, 'Tokyo Nama Sabure' offers a uniquely soft and moist texture. Each bite melts in your mouth, releasing a gentle sweetness that makes for a truly delightful experience. The product comes in two flavor variations: rich chocolate and creamy white chocolate, catering to a wide range of tastes from children to seniors alike.

One of the standout features of 'Tokyo Nama Sabure' is its individual packaging, making it perfect for sharing at work or school. Furthermore, its long shelf life makes it an excellent gift for various occasions, whether for a visit, as a small thank-you, or simply as a treat to brighten someone’s day. Priced at a reasonable ¥135 (tax included) per piece, customers will find that the boxed sets offer even better value for money, making them ideal not only for personal enjoyment but also for gifts or group sharing.

Elegant Packaging and Flavors

The 'Tokyo Nama Sabure' is beautifully presented in two distinct color-coded packages: light blue for the white chocolate version and pink for the chocolate variant. Kida-ya prides itself on using high-quality ingredients and perfecting the melt-in-your-mouth experience, aiming to create a treat that you’ll want to enjoy every day. These delightful cookies pair wonderfully with tea, coffee, or even just as a sweet pause in your day.


Image showcasing the 12-piece set for ¥1,600 (tax included), consisting of 6 chocolate and 6 white chocolate pieces.

About Kida-ya

Founded in 1955, Kida-ya has been deeply rooted in the local community of Senju, Adachi, for over 71 years. The shop has diligently crafted wagashi that resonate with the daily lives and seasonal moments of those around them. While respecting tradition, Kida-ya continually innovates to create confections that appeal to newer generations. Their dedication extends beyond just wagashi to include new baked goods, embodying the essence of modern yet familiar desserts.

The mission of Kida-ya is simple: to create treats that are delightful enough to be shared. Commitment to quality ingredients, meticulous methods, and flavorful profiles remains at the heart of everything they do. As they move forward, Kida-ya aims to keep delivering products that bring joy and sweetness to others, ensuring every bite of 'Tokyo Nama Sabure' is a small indulgence worth sharing.