#Generac #Niccolò Borracchini #Pramac

Generac's Leadership Evolution: Niccolò Borracchini Promoted

On July 6, 2026, Generac Holdings Inc. announced the promotion of Niccolò Borracchini to the role of Executive Vice President for International operations, a significant move following Paolo Campinoti's retirement. Generac, a known leader in energy technology solutions, continues to expand its global footprint under Borracchini's leadership.

Borracchini has been with the Pramac organization since 2015, taking on increasingly important roles leading up to his recent promotion. His journey began with his tenure as Corporate General Manager, and post-acquisition in 2016, he played a pivotal role in integrating and expanding the company’s international operations. His leadership was undeniably essential for establishing a broader presence in regions outside the U.S. and Canada, including EMEA, APAC, and LATAM.

In his newly appointed position, Borracchini will report directly to Aaron Jagdfeld, who is Generac's Chairman, President, and CEO, and will focus on a range of strategic operations, from strengthening customer relationships to enhancing Generac's global brand recognition.

Transition from Leadership: Paolo Campinoti's Legacy

With Borracchini stepping into this role, the company acknowledges the profound impact of Paolo Campinoti, who had dedicated over 30 years to the Pramac Group. Campinoti has been instrumental in transforming Pramac from a local Italian business into a globally acclaimed brand recognized for its power generation capabilities. His efforts in solidifying commercial relationships worldwide are central to the recognition and success of Pramac today.

As he transitions into a consulting and advisory role, Campinoti will continue to contribute his expertise, helping to steer the future growth of Generac’s international pathways. According to Jagdfeld, “Paolo built the commercial relationships and international brand that define our Pramac business today.” This foundation has set the stage for Borracchini to further enhance the company’s market presence.

Borracchini’s Vision for Generac's Future

Expressing gratitude for the opportunity to advance in his career, Borracchini highlighted his goal to build upon the solid groundwork laid by Campinoti. “I look forward to working with our international teams to continue to grow Generac's international presence globally,” he stated. He emphasizes the commitment to align with the company’s mission to