Hisense Reigns as the Global Leader for Laser TVs for Six Consecutive Years

Hisense Laser TVs: Six Years at the Top

In the ever-evolving world of consumer electronics, Hisense has firmly established itself as a leader, particularly in the laser television segment. According to recent data released by Omdia, the company has captured a remarkable 65.8% of the global market share for laser TVs as of 2024. This accomplishment translates to Hisense being responsible for nearly two out of every three laser TVs sold worldwide, marking six consecutive years at the pinnacle of this competitive field.

Expanding Horizons in Laser Display Technology

Since its inception, Hisense has continuously pushed the boundaries of laser display technology. The company's journey began with single-color laser systems and has evolved into a diverse portfolio that now includes tri-color systems and varying resolutions from 4K to 8K. Moreover, Hisense has successfully ventured into innovative designs such as rollable and foldable screens. This progressive strategy has solidified its standing in the ultra-large TV segment, catering to the growing appetite for bigger screens in living rooms worldwide.

In particular, Hisense has recorded impressive year-on-year growth across key markets. Notably, countries such as the UK, Italy, Spain, and Poland have seen three-digit growth rates over the past year, while France, Australia, and Germany experienced more than 70% growth. These statistics are indicative of Hisense's successful expansion strategies and marketing efforts, positioning itself as a household name in numerous regions.

Innovating Beyond Expectations

The company's flagship product, the Hisense PX3-PRO TriChroma Laser Projector, has further solidified its authority in the laser display segment. In 2024, the PX3-PRO achieved first place at a renowned projector showcase focused on ultra-short throw projectors. The judges acclaimed its advanced color accuracy, exceptional contrast, and sharpness, elevating Hisense's reputation as an industry pioneer.

Equipped with impressive specifications such as a native contrast ratio of 30001 and brightness up to 3000 ANSI lumens, the PX3-PRO leverages TriChroma™ triple laser technology, setting new standards for home entertainment quality.

Setting Industry Standards for Eye Care

Safety and comfort are top priorities for Hisense, as reflected in their laser televisions' certifications. The TÜV Rheinland has recognized the laser TVs for their low blue light emissions and flicker-free technology, ensuring enhanced visual comfort for viewers over extended periods. Additionally, the Hisense Laser PL1 has been awarded a carbon footprint certification compliant with ISO 14067, reinforcing the brand's commitment to sustainability.

Hisense continues to be a driving force in innovation, consistently setting industry standards for ultra-large screen technologies while maintaining an unwavering commitment to quality and sustainability. This dedication is evidenced by their strong performance and forward-thinking vision, which is expected to keep them dominant in the dynamic realm of home entertainment.

About Hisense

Founded as a consumer electronics and appliance manufacturer, Hisense has rapidly expanded over recent years. According to Omdia data, the brand ranks second globally in total TV shipments from 2022 to 2024 and clinched the top spot in the large TV segment (100 inches or larger) from 2023 to 2024. With a presence in over 160 countries, Hisense specializes in multimedia products, home appliances, and intelligent information technology, becoming synonymous with quality and innovation in the electronic market.

As Hisense continues to innovate and expand its reach globally, it remains poised to stay at the forefront of the evolving home entertainment industry, captivating audiences with its impressive range of products and state-of-the-art technologies.