APAMAN Launches Dynamic New CM Featuring Sisters Tao and Honoka Tsuchiya

In a bold move to reinforce its market presence, APAMAN Corporation has unveiled its new TV commercials: "Number One in Store Count and Contracts" and "Let’s Find Your Ideal Room." Premiering nationwide on November 20, 2025, these commercials are brought to life by the charming and relatable Tsuchiya sisters, Tao and Honoka, who embody both vibrancy and trustworthiness.

A Fresh Perspective on Home Search

The theme of the commercials revolves around the excitement of embarking on a new life journey every time a door opens. The Tsuchiya sisters are not just faces of the brand; their bright and positive energy reflects the ease and assurance that APAMAN aims to provide to those searching for their next residence. The lively narrative features genuine individuals—students and professionals alike—who express their anticipation as they dance joyfully, visualizing that the quest for a new home can be a fun, liberating experience.

Cutting-Edge Technology Meets Artistic Flair

What sets this advertising campaign apart is its innovative integration of cutting-edge technology and artistic talent. The commercials utilize NeRF (Neural Radiance Fields), a breakthrough in visual technology that blurs the line between reality and 3D environments. This allows viewers to experience a rich, immersive depth, making them feel as though they are part of the unfolding story.

Moreover, the choreography, crafted by the sensational dance team, the Powerpuff Boys, known for their work on hits like SEKAI NO OWARI's "Habit," delivers catchy and relatable moves that encourage viewers to partake in the joy of a fresh start.

Music That Resonates

The original soundtrack, composed by Ryo Matsui of the brilliant green, combines nostalgic tones with a modern twist, ensuring an uplifting finish that lingers in the audience's mind long after the commercial ends. This joyful music underpins the positive narrative, creating a holistic sensory experience.

Sisters Tsuchiya: The Heart of the Campaign

Having the Tsuchiya sisters as the faces of this campaign brings an inviting and heartfelt touch. Their natural chemistry and genuine warmth help alleviate the concerns that may accompany the daunting task of searching for a new home. This narrative of comfort and assurance aligns seamlessly with APAMAN's status as the number one service provider in terms of store count and contractual agreements, solidifying the message that finding a new home doesn't have to be overwhelming.

Key Highlights of the New Campaign

- Commercial Titles: "Number One in Store Count and Contracts," "Let’s Find Your Ideal Room"
- Broadcasting Start Date: November 20, 2025
- Featured Stars: Tao and Honoka Tsuchiya
- Music Production: Ryo Matsui from the brilliant green
- Choreography: Powerpuff Boys
- Visual Technology: NeRF (Neural Radiance Fields)

Conclusion

The new campaign from APAMAN, featuring the talented Tsuchiya sisters supported by innovative visual and musical elements, brings a fresh, energetic perspective to the often-stressful home search process. By painting a picture of positivity and excitement, APAMAN not only solidifies its market leadership but also inspires viewers to take that vital step towards a new beginning with confidence. To catch a glimpse of the commercials, visit APAMAN's official YouTube channel today.

About APAMAN Corporation

APAMAN Corporation, based in Chuo, Tokyo, operates the widely recognized "APAMAN Shop" brand, specializing in rental brokerage services. As a subsidiary of EL CAMINO REAL Corporation, it prides itself on having the largest franchise network in Japan.

Learn more about APAMAN